Home / Skincare / Review: L’Oreal Paris Youth Code Bottles “Gene”ius & the Promise of Eternal Youth

Review: L’Oreal Paris Youth Code Bottles “Gene”ius & the Promise of Eternal Youth

Watch out, Lancome! Genefique has a new competitor in town, and it’s hitting the shelves of drugstores in early January 2011.

L’Oreal Paris’ research that is 10 years in the making that has finally resulted in a stable skincare collection that uses a special kind of technology called GenActiv Technology; this is clinically proven to repair gene expression, empower the skin to recover faster after aggressions, and unveil younger-acting skin.

There are four products in the Youth Code Collection:

a) Serum Intense ($24.99)

b) Youth Code SPF 30 Day Lotion ($24.99)

c) Night Cream ($24.99)

d) Youth Code Eye Cream ($24.99) with a gentle slanted tip applicator

There’s also a Youth Code Clinical Strength Starter Kit that contains the Day Lotion, Night Cream and Eye Cream for $34.99.

Since we just got our paws on these beautiful gems, we really haven’t begun to see any major results yet, but I will say that I LOVE the texture of the serum. It’s silky and lightweight, just as a serum should be, and you can easily use it as a primer.

The serum is meant to be applied twice daily to clean skin, as are the Day/Night Cream and the Eye Cream. The Eye Cream is best layered over the serum.

All these products, as we mentioned before, will hit shelves in early January 2011. The best part is that they’ll work overtime to clear your skin up from any of the holiday party aggressions your skin might be going through. Seriously, what’s NOT to love?

We’re dying to know if you’re going to line up to get your beautiful hands on these goodies, just as people did for the Genefique line. When it comes to the price points, of course, L’Oreal wins hands down…but we want to know what you think.

Will you plunk down your spare change in January for the promise of youthful skin? Or goes “gene” technology simply not do it for you?

– Charu Suri

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  1. I don’t personally see L’Oreal as Lancome’s competitor. L’Oreal owns Lancome (since 1964) and therefore, I should think the marketing department took the possibility of market cannibalization into consideration before R&D-ing for Youth Code. After all, the brands are targeting two very different consumer groups. That said, the Lancome Genefique does not appear to differ considerably from the Youth Code ingredient-wise. So, better? Most likely. But bang for the buck? I would imagine not. But I still can’t see many Lancome users — who should realize they are paying mostly for the brand and the satisfaction a certain feeling of superiority as users of ostensibly higher end products — substitute towards Youth Code; I’d like to think more along the lines of Estee Lauder.
    Also, the patented Pro-Gen (TM) Technology is a kind of probiotic bacteria. The important thing to know here is, on impartial info websites, it’s admitted there haven’t been many studies done to support the benefits of its use, and it’s just the cosmetic companies that are claiming they work. Please note these companies state “proven results” and not conclusive scientific evidence.
    However, please don’t get me wrong. I love L’Oreal. I’m not saying the lotion won’t work well — I’m sure it will.. just maybe not in the whole gene science way. The Youth Code line does contain some decent moisturizers. And I totally plan on buying the serum myself.. just maybe not for the same reasons you may want to consider before buying it.
    Please note I am not any kind of certified expert in this field, just an avid fan of personal care products and a research enthusiast. If you would like to read an article I wrote on it (which, aside from some rambly bits for the amusement of general light writing, should allow you to become an informed consumer) , please refer to http://www.facebook.com/photo.php?fbid=10150752705380136&set=a.10150752705265136.714445.644615135&type=1&theater.

    Cheers and happy skin care!

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