Actress Eva Mendes has been named the new face of Estée Lauder New Dimension Skincare. “I’m thrilled to welcome Eva to the Estee Lauder family to represent New Dimension skincare,” said Jane Hertzmark Hudis, Global Brand President of Estée Lauder. “As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva’s warmth and approachability will help us share this incredible story with women around the world.”
Eva says, “Since my teenage years, I have always admired Estée Lauder, the woman and brand…I am excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”
The skincare collection features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. It empowers women to transform their appearance, helping define the look of contours so every angle becomes a woman’s best angle.
The collection launches at all Estée Lauder counters in July 2015.
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Are you looking forward to this skincare line?
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– Allycia Wilson
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