I recently attended an event by U by Kotex, a fun pop-up shop where guests were invited to purchase items, learn more, and speak freely about how women really feel about their periods.
ABOUT THE PERIOD PROJECTS: Women have a lot of passion for, and many ideas about, how to make things better when it comes to periods, period experiences and the feminine care category. The U by Kotex brand is partnering with some of these women, giving voice to and making their ideas a reality with The Period Projects – a multi-year program and project series designed to help create real change, both big and small. The first U by Kotex Period Project is The Period Shop – the world’s first and only pop-up shop dedicated to all things period – opened to the public Friday, May 13th in New York City. The Period Shop is proof that change can be made about the way people think about, talk about and shop for periods.
ABOUT THE PERIOD SHOP: The Period Shop is open to the public from Friday, May 13 – Sunday, May 15 and located at 138 5th Ave. in Flatiron. People are invited to come shop for custom Period Shop-themed merchandise including attire, accessories, home goods, beauty products, food and snacks, and U by Kotex products too. Shop visitors can create and share GIFs, videos and crowd-sourced art at The Period Shop; plus enjoy story sharing, beauty experiences and a daily Period Shop soundtrack delivered by popular female DJs and musicians. All proceeds from The Period Shop will be donated to Susan’s Place, a transitional residence that provides homeless women with housing support and a safe, supportive environment.
INSPIRATION: New York City-based college student and The Period Shop Project Captain, Sarah Michelson, posted on Tumblr about wanting a Period Shop for women and U by Kotex listening. She says “there are thousands of stores for women’s clothing, makeup and clothes, but none that are focused on periods or the period experience. So I wrote a Tumblr post calling for the creation of a Period Shop – a space where women can shop for feminine care products while feeling comfortable, safe, respected … and also have a little fun. U by Kotex read my vision and I am beyond thrilled that the brand responded with an opportunity to partner to bring it to life!”
CAN I SHOP ELSEWHERE?: People can enjoy an abbreviated shop experience online at Jet.com and HelloFlo.com. A next generation e-commerce marketplace, Jet will feature an online Period Shop at www.jet.com/periodshop where shoppers can easily stock up on their period essentials, beyond the dates of the NYC pop-up shop. HelloFlo will offer limited edition Period Shop kits including select merchandise found at The Period Shop in NYC at http://shop.helloflo.com/products/period-shop-kit.
You can purchase all reviewed and mentioned items on BeautyStat.com.
What do you think of the U by Kotex period pop up shop?
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– Allycia Wilson, Managing Editor
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