Following their earlier discovery of a unique gene activity fingerprint in the 10% of women who look 10 years younger than their chronological age, Olay partnered with personal genetics company 23andMe to understand the correlation at an entirely new level. Was there one? Is skin aging really about good genes and how much control can women truly have?
It turns out, when it comes to youthful-looking skin, nurture is even more important than nature. Having “good” skin is very much in our control! More specifically, studying these women and the unique gene activity fingerprint revealed two things:
Several lifestyle factors are associated with exceptionally younger-looking skin, including: sunbathing frequency, sunscreen usage and dry skin frequency, demonstrating once more the tremendous impact our behaviors have on skin aging. Some key skincare ingredients enable skin cells to act younger than one’s chronological age.
From Ron Robinson, Cosmetic Chemist and Founder of BeautyStat.com: “Given the insight that we really do have the power of changing the destiny of our skin, Olay has upgraded their entire Regenerist, Luminous and Total Effects with new and or boosted ingredients with clinical results that show they deliver key benefits.”
With these findings in mind, Olay re-engineered the brand’s formulas that with ingredients to help skin cells “act” younger. In fact, after a recent clinical study, women saw visible results in just 28 days. In today’s world, where scientific advances are helping women know as much as possible about their skin, Olay continues to understand women’s attitudes and needs to help them look ageless.
Photos courtesy of Linda Farwell of www.FarwellPhotography.com
Here’s what’s new in Regenerist, Luminous and Total Effects:
- Regenerist: the addition of new ingredient Glyco-Repair helps to accelerate the recovery of aged skin stimulates collagen and hyaluron production, and aids cell regeneration. This ingredient is in the new Regenerist Miracle Boost Concentrate, Micro-Sculpting Cream, Micro-Sculpting Serum, and Regenerating Serum.
- Luminous: the addition of Carnosine in the Tone Perfecting Cream provides anti-oxidant protection to fight off free radical damage. Additionally, the new Luminous Miracle Boost Concentrate is a first-of-its-kind product at mass, reduces the appearance of dark spots and uneven skin tone for luminous skin in just 2 weeks.
- Total Effects: 50% more Vitamin E and double the amount of Green Tea Extract, provides full protection against free radical damage. The ingredient level increase is in the Total Effects Anti-Aging Moisturizer (also in the SPF 15 Fragrance-Free).
You can purchase all reviewed and mentioned items on BeautyStat.com.
Do you think skin aging is all about having good genes?
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– Allycia Wilson, Editor in Chief
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