CEW’s (Cosmetic Executive Women) Women & Men in Beauty Series events, which are open exclusively to CEW members, leaders in the industry offer insights into trending beauty topics and inspiration for professional growth.
On November 29th, beauty industry executives gathered at the latest event to learn from the Prestige Skincare’s Top Innovators.
The innovators included Charisse Ford, Senior Vice President, Global Marketing, Estée Lauder; Silvia Galfo, Senior Vice President, Marketing, U.S., Lancôme; and Tomoko Yamagishi-Dressler, Senior Vice President, Marketing, Shiseido Cosmetics America.
These three industry experts shared successful strategies and critical insights on how to market prestige beauty in the changing consumer landscape as well as listed the top skincare trends.
These trends include:
Brightening Category – (reducing dark spots, discoloration, even skin tone) is growing thanks to BB and CC creams
Eye Cream/Treatment – continues to grow especially with new implements like rollerballs that provide unique sensorial benefits (via massage, cold temperature)
Re-Inventing Classic Products – injecting them with new, cutting edge ingredients/technology
Devices – gadgets will continue to boost the category ex. Clarisonic which blends design, performance and technology
Indie Brands – small brands that focus and target one category will help lift the category
Rising Middle Class – in emerging and developing markets, these consumers are hungry for skincare and beauty products
Retail Innovation – stores will find new ways to blend assisted and unassisted selling
Luxury – premium skincare will continue to grow especially in China
– Ron Robinson, cosmetic chemist and founder of BeautyStat.com
What do you lovely ladies think of these innovative beauty trends? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
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