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Tag Archives: Consumerism

2016, 2017, 2018 Cosmetics, Beauty Industry Market Trends, Statistics: Post Demographic Consumerism – What Brands Need To Do Grow Sales, Share

2016, 2017, 2018, Cosmetics, Beauty, Industry, Market, Trends, Statistics, Post, Demographic, Consumerism, What, Brands, Need, To, Do, Grow, Sales, Share

We attended another great CEW event recently and learned how beauty executives should re-think their marketing strategies in order to thrive in a changing market in 2016, 2017, 2018 and beyond. Traditional demographic markers such as age, income and gender are no longer effective for targeting consumers; individual needs and …

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