Once again Giorgio Armani has raised the bar on skincare while still promoting the ‘regenerate skin’s light flow from within’ campaign.

The Regenessence High Lift Multi-Firming Rejuvenating Rich Cream (available for $150) is proven via independent test results to improve the skin’s tone by 65%. This product is intended for both AM and PM use to maximize the results. It does have a light weight feel to it and applied very smoothly on my face.

I also sampled the Regenessence High High Lift Multi-Firming Rejuvenating Eye Balm (available for $ 100) which felt lightweight and soothing upon application. I have sensitive eyes and this product did not tingle or irritate me in any way thus far; it is recommended to be applied both during the day and at night.

I just love hydrating my skin and felt no stiffness over the past week from any of these products as the word ‘multi-firming’ at first made me envision a not so supple-looking face, yet this was not the case at all. 80% of women who tested this product noted that their skin was smoother and 94% noted it was more supple. I do believe this skincare line is onto something fabulous and innovative. Light plays such an important part of every ad campaign, head shot, etc and I can see why Armani tapped into this concept of light reflecting off the skin leaving a more even skintone.

Available at www.giorgioarmanibeauty-usa beginning in May as well as other fine department stores such as Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus and Nordstrom.

– Nicole Gordon Levine

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