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(Review): Glo Brilliant Personal Teeth Whitening Device

They say you can’t judge a book by its cover, but I judge SO much about a beauty product by its design and packaging. I need it to be sleek, efficient….just like anything by Apple.

So, when I was invited to learn more about the new Glo Brilliant Personal Teeth Whitening Device, which looks and feels just like a shiny new iPod, I was smitten.

Glo Brilliant Teeth Whitening System

The entire kit comes with everything you need, including lip care, a power adapter and USB cable

The Glo Brilliant Personal Teeth Whitening device is brand new to Sephora and just launched. The idea behind this device is so simple: get professional doctor-like results at home.

The brainchild of world-renowned aesthetic dentist, Jonathan B. Levine, DMD, the device is a culmination of decades worth of work he has professionally performed. Now, it’s all bundled into this blue, white sleek display that may very well put your Home Docking Station to shame.

Glo Brilliant Teeth Whitening System

The elegant lanyard makes this a hands-free and highly efficient and attractive device

There are 12 patents pending on this system, but at its heart, the device accelerates the teeth whitening process. I don’t know about you, but there are a lot of teeth whitener options on the market that give me a tingling sensation. I used the Glo for the first time this week and experienced none, and that’s because of the Whitening Mouthpiece which combines heat and light that is built directly into its closed system.

Glo Brilliant Teeth Whitening System

The hologram on the outer box glows, which is a nice detail

Because it is tight and form fitting, there is also maximum efficiency and minimal discomfort. While the device initially looks as though you’re holding it on your teeth, it’s actually a hands-free device that has pre-timed eight-minute session intervals (you need four eight minute sessions per month to get the best results, according to Dr. Levine).

The device comes with Glo Whitening gels (these are called “G-Vials”)which contain a custom formulation of the viscous whitening gel that professionals typically apply when they perform teeth whitening on you. Because of the delivery system, this gel gives longer contact time on your teeth. It also contains six percent Hydrogen Peroxide and has no alcohol and carabamide peroxide.

The ultimate promise: your teeth will be up to seven shades lighter with the Glo Brilliant Personal Teeth Whitening Device. The kit comes with a sleek, handsome lanyard so you can literally wear it like an iPod around your neck, a dial, vials, mouthpiece and case as well as charging dock and travel bag. The entire kit retails for $275 at Sephora.

After my first use, I really found the entire system painless to use, and indeed –just eight minutes. You can browse a magazine, walk the dog, chop a tomato…whatever you want. It’s highly efficient!

To read more about Friday’s at Sephora and take advantage of this special series in Manhattan, click here.

Tell us, would you purchase the Glo Brilliant Device? Why or why not?

– Charu Suri

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