Last week, I had the honor of attending the launch of CureDiva.com — the FIRST EVER personalized website for lifestyle solutions and online shopping dedicated to women battling breast cancer — with special guest Giuliana Rancic.
The motto, “stylish living through breast cancer” was designed to help women battling breast cancer feel like DIVAS! Co-founders and creators Ester Gofer, Efrat Roman and Giuliana Rancic each explained their journeys from diagnosis to beating the disease.
It was amazing to hear Giuliana Rancic explain how at the age of 36, while going through a
third bout of IVF, heard the terrifying news – and did not have any particular site to answer all of her questions, other than her doctor or chat rooms. A site like this would’ve been PERFECT during her battle.
Giuliana marveled at how this new platform welcomes and engages women at every stage of breast cancer to find information on their specialized lifestyle needs, all while making their lives better with STYLE.
Evelyn & Giuliana
After a brief chat and pic with Giuliana, it was time to go. I’ll be styling at the Breast Cancer walk in October this year with my CureDiva scarf! You can visit this amazing website at www.curediva.com.
Also, here are a few of my Power of Pink Picks — some of my fave products donating proceeds of sales to The Breast Cancer Research Foundation:
Agadir Argan Oil ($40.00; 4 oz.) Sporting a pink pump for October, Agadir Argan Oil is not oily or greasy, won’t leave behind build-up or make your hair heavy/flat. It repairs, smoothes and strengthens dry, brittle, frizzy, overworked hair. Great for shine, too!
Best of all, unlike most deodorants and powders, the natural scentless formula is free of all aluminum, parabens, and talc. Anti-chafing, prevents wetness, hypoallergenic and clinically tested, it is made in the USA. Not tested on animals, just humans! www.freshbody.com.
Palmer’s Cocoa Butter ($4.00 – $8.00) An all-time fave from fans to A-listers such as Jennifer Lopez, Jennifer Hudson, Vanessa Lachey, Kelly Rowland, Nashville’s Clare Bowen,
Beyoncé, Princess Kate during her pregnancy and many more – ALL love this lotion to help keep their skin soft, sexy and unbelievably moisturized!
Själ Rose Aura Cleansing Set: ($140.00) — Själ (Swedish: spirit, mind, heart and soul) is a 4-piece holistic healing and cleaning kit which contains: Balans Deep Pore Cleanser (5oz), Mineral Källa Energy Tonic (5oz.), Cela Intuitif Light Cellular Renewal Crème (10ml) and a natural Konjac Sponge. Gentle and non-foaming, 100% natural, dissolves makeup and exfoliates in the calmest way to minimize moisture loss.
Conair MiniYOU® ½” Ceramic Straightener ($29.00) Too teeny for me to use, BUT it’s perfect for grabbing my roots, taming flyaways and is ideal for carrying in my purse! Ceramic technology eliminates damaging hot spots, adds shine and reduces frizz.
OUIDAD Curls for a Cure – The Curl Queen herself, Ouidad, was diagnosed with breast cancer in 2002, the same disease that claimed her mother’s life. Since then, Ouidad has vowed to help fund the fight against the disease by continuing to match donations dollar-for-dollar towards our goal to donate one million dollars.
To date, Ouidad has raised $445,033.90 for the fight against breast cancer. How can you help? When placing an order on Ouidad.com you’ll have the opportunity to add a donation directly to your order, or you can just donate on: www.ouidad.com/bcrf/curls-for-a-cure_donate.asp? When you donate you will receive this pink Curls for a Cure bracelet!
How will you beauties be supporting Breast Cancer Awareness month?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Evelyn Lugo
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