Home / Makeup / Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze

Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze

Jane Lauder, Global Brand President of Clinique, recently shared insight into how the iconic brand is engaging new customers to fuel its growth at CEW’s Newsmaker Forum.

Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze

In a moderated conversation with Jill Scalamandre, CEW Chairwoman and President, Global Makeup Center of Excellence, Shiseido Americas, Lauder shared her strategies for breaking the marketing norms to innovate at retail and make an emotional connection across generations of consumers to propel Clinique to future success. Attendees gained invaluable insights on how to successfully lead in a dynamic and evolving industry.

 Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze

Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze

“CEW Newsmaker Forums provide a rare opportunity to hear from beauty’s thought-leaders about the state of the industry,” says Carlotta Jacobson, President of CEW. “Clinique is one of the most iconic prestige beauty brands and we’re thrilled to have Jane Lauder share her strategies for future-proofing the brand as she reaches the next generation of consumers.”

Beauty Industry Market Trends 2017, 2018: How Clinique Plans To Compete Against The Indie Makeup Brands Craze 

 

About Jane Lauder

Jane Lauder has over two decades of experience in the beauty industry, including 20 years at The Estée Lauder Companies. An innovative marketer with strong management skills and a proven track record as a business leader, Ms. Lauder oversees the Clinique brand, globally. She has also been a member of the Board of Directors of The Estée Lauder Companies Inc. since July 2009.
Key points from Jane Lauder:

Recently, the Clinique fragrance, “Happy” re- entered the list of top 10 fragrances

Changes in the retail landscape:

– shopping malls are closing

– soon over 1/3 of product sales will come from online

– given this shift in retail, Clinique realizes that their beauty consultant is one of their strengths. Because education is key, i.e. giving advice. This helps to build and foster relationships with their customers.

– this education is not just provided in-store, but online as well with Clinique’s online consultants.

– Clinique’s most clicked part of their website is the store locator. Proving that the in-store experience is still a very key part of the business.

– the GWP (gift with purchase) is still a key driver for the business and as Jane says “it’s all about the bag”; the pink bags sell better than other colors.
influencer marketing is key to their business as well. ex. reverse makeup tutorials, and in China, they use “hot” male influencers to show/sell their products to women.

What is Jane’s feeling about the big indie brand explosion?
She feels that it can’t last forever and they are committed to staying the course by focusing on their strengths: Quality and Expertise. Her toughest challenge right now is how to change fast enough to keep up while maintaining your true self. Her Legacy – grooming the beauty industry leaders of tomorrow.

*Photos courtesy of JF Productions

 

21st Annual CEW Insiders’ Choice Beauty Awards: Best Makeup, Cosmetics, Skincare, Fragrance Products 2015

CEW Global Cosmetics, Makeup, Skincare Industry Consumer Trends 2016, 2017, 2018, 2019: Future Focus: Long Beauty

In what ways do you think brands can successfully lead in a dynamic and evolving industry?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Facebook, Twitter & Instagram @BeautyStat! #bstat

Ron Robinson, former cosmetic chemist for Clinique and founder of BeautyStat.com 

For more giveaways and contests, sign up for our newsletter HERE.

If you like this post, share it with your friends and give it a LIKE on Facebook.

Comments

comments

Check Also

Review, Swatches, Photos, Makeup Trends 2019, 2020: Kat Von D Beauty, Vegan Lightweight Medium Coverage Foundation, Singer Jhene Aiko is Global Campaign Face

Review, Swatches, Photos, Makeup Trends 2019, 2020: Kat Von D Beauty, True Portrait Foundation, Vegan Lightweight Medium Coverage Foundation, Singer Jhene Aiko is Global Campaign Face

Kat Von D Beauty has launched their new foundation which is a vegan lightweight foundation …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Translate »