You’ll have no excuse this year to allow your dull, dry faded hair color to get you down. John Frieda offers a full range of NEW products to achieve salon-worthy color in-between appointments, intense after-color conditioning, true, vibrant red hair color and non-brassy blonde hair.
John Frieda welcomed us to their latest and most innovative line: Colour Refreshing Gloss, a breakthrough, at-home version of a coveted salon treatment. You no longer have to rush to your hairstylist to help maintain the vibrancy of your hair color. You’ll be able to hold on to that first-day color for up to 6 weeks!
This once a week treatment is applied to wet hair after shampooing and conditioning. Colour Refreshing Gloss restores vibrancy and tonal dimension between coloring, while counteracting fading, neutralizing color change and correcting the appearance of dull, washed out colour.
FROM THE EXPERT: “I always recommend glosses to my clients between coloring — it gives hair that fresh, just-colored look without the damage,” says John Frieda® International Creative Consultant Harry Josh. “I love the new Colour Refreshing Glosses because they actually restore lost pigments that are customized to a women’s hair tone, bringing hair back to its true, brilliant color.”
The non-damaging glosses are available in 6 color-prescriptive shades, formulated with patented technology developed to deliver unique shade-specific benefits:
For Warm Blondes: Restores golden tones and eliminates dullness for fresh blonde color
For Warm Brunettes: Restores rich chocolate tones and eliminates dullness for multidimensional brunette color
For Warm Reds: Restores fiery copper tones and counteracts fading for rich, vibrant red color
For Cool Blondes: Neutralizes brassiness for brighter blonde color
For Cool Brunettes: Restores deep espresso color and eliminates red-orange tones for rich brunette color
For Cool Reds: Restores vivid red tones and counteracts fading for intensified, vibrant red color
Red is in this year! And not just for lips. Fiery, vibrant, coppery reds are the “it” hair color of the season.
FROM THE EXPERT: “This year has been all about that statement, fire engine red,” explains John Frieda® Creative Colour Director Nicola Clarke. “Red is going to continue to be a big trend next year, but we’ll see a softer, more natural version of the standout color.
From the runway to the red carpet, I’m expecting a lot of rich reds with a bit of a yellow tint for a healthy, natural effect. The colors in the new Salon Trends Collection range from fresh, coppery, blonde tones to deep, rusty reds, giving you a first look at the must-have shades of the year.”
The NEW Salon Trends Collection includes 6RC Red Copper Canyon and 7CC Fiery Copper Sands. From the Precision Foam Colour Collection, the NEW Salon Trends shades feature proprietary foam technology for exceptionally even coverage — the kind of flawless colour previously only available at the salon.
The thick, dense foam formula spreads easily and saturates thoroughly to cover even the most difficult-to-reach areas, ensuring precise application, optimal penetration and superior results. No mess, no drips, no stains — just gorgeous salon-caliber color at home.
You know those little tubes of conditioner that come in your at-home hair-coloring kits? Well, John Frieda has made a full-sized version of those very conditioners. I know that I always steal my mom’s tube when I’m in the shower — even though I don’t dye my hair!
Hailed as a moisture-boosting, color-locking miracle, the Precision Foam Colour Intense After-Colour Conditioner became an instant cult favorite among those in the know, thanks to its salon-strength conditioning agents. The nourishing conditioner seals in color for long-lasting tonal richness and soft, shiny texture, with each and every use.
Containing glycerin, babassu oil and rice milk, the formula smooths, repairs and boosts shine. Like a salon colour conditioner, Intense After-Colour Conditioner provides the same level of conditioning you would expect from the salon.
And for you blondes out there, brassy color is the inevitable enemy. Neutralize yellow-orange tones for bright, brilliant blonde with the Sheer Blonde Colour Correct Anti-Brassy Cleansing Treatment. Over time, daily washing can strip blonde hair of its color pigments, leading to a brassy, yellow-orange color instead of a just-colored, vibrant, pure blonde.
Now you can reverse and banish brass by replacing your daily shampoo with the NEW 6-in-1 Sheer Blonde® Colour Correct Anti-Brassy Cleansing Treatment 3Xs a week. The innovative treatment neutralizes brassiness, brightens blonde, revitalizes color, cleanses hair, softens strands and boosts shine.
FROM THE EXPERT: John Frieda® International Creative Consultant, Harry Josh explains, “All color fades, but blonde dyes not only fade but also shift towards that dreaded yellow and orange-looking spectrum.
To counteract this effect, you not only need to neutralize these brassy tones but also perk up and brighten your colour to get that coveted, straight-out-of-the-salon look. Blondes will love the new John Frieda® Sheer Blonde® Colour Correct Anti-Brassy Cleansing Treatment because it allows them to keep their precious blonde strands looking just how they like them.”
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Are you beauties looking to achieve a brighter shade of blonde, brunette or red? What hair color do you have? And what kind of trouble do you face when trying to make your color last?
Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Theresa Romano, Managing Editor | Follow Theresa on Twitter @there_esa
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