When it comes to choosing our favorite skincare and cosmetic brands, there may be one important and vital reason for why we don’t choose to use ANY of their products. And that one reason is animal testing.
Many of you lovely and loyal BeautyStat readers know that we love reviewing L’Oréal Paris’ innovative and exceptional, high-performing products. But, some say that the brand has tested and perfected its latest products’ formulas on animals.
We got in touch with L’Oréal who have released a video found on their website that goes into great detail about how their company detests animal testing, and has for the past thirty years. L’Oréal was able to end all testing of its products on laboratory animals as early as 1989.
However, L’Oréal does make it known that in regards to some new ingredients and its potential for allergic reactions to the skin, about less than 1% of animal testing is performed on mice and/or rats — which L’Oréal stresses is done as a last resort when no other testing alternatives are available. When there are, and authorities require safety data, then animal testing is forgone.
L’Oréal explains that the brand,
“…offers its consumers innovative, safe and effective products. To carry out this task, L’Oréal must use new ingredients in order to replace those ingredients that have become prohibited or introduce ingredients that yield new benefits to consumers or that satisfy new regulations.
These ingredients must undergo safety assessments and it’s only when there is no alternative way to predict an adverse effect that we must resort to animal testing, which represents less than 1% of safety assessments.”
L’Oréal states that it is, “…working hard to close that gap, by pursuing advanced research and developing cutting-edge technology, but the solution will also come from the collective work and shared intelligence of regulatory agencies and academic institutions.”
Back in 2012, BeautyStat reported on L’Oréal’s involvement with the U.S. Environmental Protection Agency (EPA), which announced its collaboration with L’Oréal to create an alternative to animal-based toxicology tests.
The cosmetic giant donated $1.2 million for research on ToxCast, a chemical toxicity forecaster. The EPA screening tool will be used to determine the potential impact of chemicals on the human body.
Watch L’Oréal’s Answers On Animal Testing video found on their website —> HERE!
L’Oréal has relied on skin models and computer modeling as a way of testing over 5.7 billion of their products sold each year. The L’Oréal facility in Pudong, China produces close to 30,000 skin models for the company.
Watch as actress Jane Fonda visits the L’Oréal Paris labs in France and gets a behind-the-scenes look at their skin-testing techniques:
In 2011, L’Oréal set up a worldwide center for Predictive Evaluation (near Lyon, France), which produces 130,000 skin models per year. That means NO ANIMAL TESTING is involved. With increased involvement with skin models and looking forward with technological skin-testing advances, L’Oréal is working hard at making animal testing obsolete.
How do you lovely ladies feel about L’Oréal‘s stand on animal testing? Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Theresa Romano
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