Naturally inspired, yet EFFECTIVE cosmetics are really as hard to find as the Pink Panther diamond. Trust me, I know — having ransacked countless drugstore and high-end department stores in the hope of finding concealers and foundations made with mostly natural ingredients and ending up leaving as disappointed as a kid who didn’t see Mickey Mouse at Disney World.

There is a ton of BODYCARE that is organic and natural and most of those products are very effective, but we’re talking about the foundation of your beauty: the foundations, brushes, concealers, primers.

Ever since I got my hands on a perfectly movie-star worthy concealer from Alison Raffaele Cosmetics at The Makeup Show New York, I’ve been hooked to the brand like cat to catnip.

Check out our Q&A with the founder, Alison Raffaele, below:

What is the primary difference between organic and green makeup? As I understand it, organic has to be 100%, while green makeup can have synthetic ingredients in them as well?

AR: Precisely. “Green” makeup is more about not containing harmful chemicals, like parabens, talc, mineral oil, synthetic fragrances, aluminum, etc., whereas “Organic” makeup must be made with only certified organic ingredients. It is very difficult to create makeup that is “organic” that still performs, however, many “Green” brands are beginning to use organic ingredients whenever possible.

Are you planning an organic line soon? Why or why not?

I am looking to use organic ingredients in my formulas, but not to go 100% organic. One thing people must remember is that just because an ingredient is “organic” or “natural” doesn’t mean that it is good for you. In fact many naturally occurring substances – take lead for example – can be very harmful to one’s health. The guideline I generally follow is for an ingredient not to be ranked more than a 3 or a 4 on the Enviormental Working Group’s “Skin Deep” database.

Tell us a bit about why you created your line. Was there a niche or need you wanted to fulfill?

Alison Raffaele

I am proud to say that Alison Raffaele Cosmetics was the first makeup artist developed line to go “Green”. The need I saw that wasn’t being addressed was profession quality makeup that was free of harmful chemicals. As a result, we have a great following among makeup artists!

Any new products on the horizon?

Right now I am working on a propylene-glycol free version of my Inner Glow gel blush and a Pressed Mineral Powder – I’m hoping to launch them in the summer or early fall.

Thank you Alison! Now, it’s your turn. ASK Alison anything and enter your comments on BeautyStat’s wall on Facebook HERE. You’ll be entered to win a $50 Gift Certificate from Saks.com.

Just do it and be pretty.

– Charu Suri