You know when you’re talking to a friend and they suggest a great new salon? Well, what usually happens? You forget the name of it! This keeps happening to us, so, we’re excited to share this great new app that lets you keep track of all the best salons, spas, restaurants and shopping destinations in one convenient location — and it’s called YELLO.

YELLO let’s you share the places you love with your friends, based on the power of personal recommendations. It is an innovative, new social experience that turns your network into a personal guide book. The places we choose to visit are more than just backdrops. They shape our daily experiences, our friend circles, our memories and even our social interactions.

Watch how YELLO works as explained through social media by its founder, Daniel Gendelman:

YELLO was founded on a simplistic idea by Daniel Gendelman, to ensure that each recommendation, whether a sushi restaurant, gastro pub or a donut shop, was based on people he knew and NOT strangers – especially while traveling. YELLO solely exists to make sharing and the discovery of where to go more efficient, personal and connected.

“I felt that review sites were impersonal and not effective. It seemed like every day, I would notice people on Facebook or Twitter asking their entire communities where to go in a certain city — not that efficient,” Daniel says.

“Everyone is an insider somewhere, and we take great pride in the places we frequent. Building a platform around sharing the places we love in order to discover new ones was just something I had to do.”

Share your tips, and then discover new places and glean inspiration from fellow YELLO users. For example, it’s easy — and addictive — to browse a beauty lover’s page filled with a surplus of spa and salon suggestions for your next pampering session. Users are also able to comment on photos to directly ask questions such as, “What color nail polish is that?” or “How much was that blow-out?”

Unlike other place-centric platforms like Foursquare or Yelp, YELLO is image-heavy, allowing you to log your favorite places through eye-catching photographs rather than with reviews. The platform encourages user engagement through the idea that people love sharing things with people they know and that visual content drives engagement. By taking and sharing photos of the places you visit, your individual homepage becomes a photo diary of all the places you love and want to tell people about — and in turn, YELLO keeps getting more focused and useful to your network.

Get YELLO at the App Store on iTunes for FREE!

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