• Pinterest has become a very popular social media outlet, and it’s influencing consumers with its ability to convey and share visual ideas.
• Pinterest can engage consumers with images of your brand’s products and ideas on pinboards, but it’s also a chance for brand fans to get a behind-the-scenes look at the brand’s inspiration, family and personality.
• Staying fresh and continually pinning, re-pinning, following and refreshing pinboards is important in order to maintain a quality level of engagement with your followers.

Read the rest of this article here on GCIMagazine.com to learn best practices on how to market your beauty brand on Pinterest.

Do you have a tip or best practice to share? Post a comment below.

– Ron Robinson, cosmetic chemist and BeautyStat.com founder and Upasana Sahu, cosmetic chemist.

To see our features in Allure magazine and NY Times, click here.