BeautyStat.com is featured in this month’s Allure magazine. Contributing to the cover story on hair straighteners: how they work, are they safe? the new non-toxic versions. See excerpts below:

.. First, let’s get real for a minute: Chemical straighteners always do some damage to your hair. Always. Even if the straighteners are better than they used to be. To say otherwise, well it’s like convincing yourself that because McDonald’s stopped making its French fries with trans fats, the fries are suddenly good for you. They are not. Now that we’ve cleared that up, here’s how the straighteners work: Certain chemical compounds raise the pH level of hair, lifting the cuticle and breaking apart molecular bonds called disulfides. This process allows the hair to be reshaped, i.e. straightened.

… The heat from a flatiron or blow-dryer can convert methylene glycol to formaldehyde, says cosmetic chemist Ron Robinson, founder and CEO of BeautyStat.com. You can read the rest of the article in the February issue of Allure magazine on newsstands now.

See more of our contributions to Allure magazine…..> HERE.

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