Ready, Set, Pout! MAKE UP FOR EVER has you set to celebrate National Lipstick Day this Friday, July 29^th, with their newly launched collection show-stopping Artist Rouge lipsticks.

Whether you’re a full-fledged lipstick fanatic or new to the lippie game, Artist Rouge has all the shades you need, ranging from nude to blue. The 45 highly pigmented products feature the best reds, nudes, pinks, berries and artistic lipstick (like pastels and dark blue) made to flatter an array of skin tones. Not only will the shades keep you looking effortlessly chic, the collection offers the high-precision lipsticks in two different finishes, 31 cream lipsticks and 14 matte. Both textures are nourishing to lips and can last through even the seemingly-toughest tasks like sipping a cup of coffee. Here are some of our favorite Artist Rouge shades:

Hey! Did you know that Eva Mendes is the creative director of Circa Beauty? Her favorite shade of this Tinted Lip Butter, $10, is 01 Sheer Apricot. Available at Walgreens and CircaBeauty.com.

MAKE UP FOR EVER didn’t just stop at an expertly curated line of lipsticks to celebrate the chicest holiday on the calendar – this July 29^th they will be launching their exclusive National Lipstick Day filter on Snap Chat! Before swiping on your lipstick and heading out the door, check out how your favorite Artist Rouge shades pair up on you and don’t be afraid to share with friends!

As they say around the UD office, “Lipstick is Our Vice.” One of the others? Tattoos, of course. As the wise Ron Swanson once said, “Don’t half ass two things. Whole-ass one thing.” So Urban Decay decided, if really committed to the cause (and I think you can call launching 100 shades of lipstick committed), we wouldn’t just celebrate lipstick on one day. We’d celebrate it permanently. IN INK.

UD is working with tattoo artist Georgia Grey to give lipstick junkies everywhere the chance to double down on their commitment, and get an exclusive tattoo designed by Georgia and inspired by UD’s new Vice Lipstick line.

The design? A gorgeous lip outline loosely filled in with watercolor splashes. Georgia used a bold line to show her love for traditional images that can be seen a mile away… just like a bold lip that pops from afar. The watercolor is a loose medium, which Georgia used to reflect the desire to wear every color in the 100-shade lineup, and to mimic the feel of graffiti in an urban setting. Georgia created a piece inspired by the individual setting themselves apart – whether it’s permanently inked or wiped off at the end of the day. She’s available to ink it on true UD junkies at Bang Bang Tattoos, located in NYC.

Check out Artist Rouge out on MAKEUPFOREVER.com, Sephora.com now for $22.

Here’s some beauty with a cause, New York-based product innovator and beauty industry expert, Linda Treska created a color cosmetics line that incorporates modern technology with waterless products. Pinch of Colour is proud to collaborate with water charities that bring clean water and safe drinking to people in developing nations. Don’t forget! Pinch of Colour is launching at the Indie Beauty Expo on August 24 + 25 (indiebeautyexpo.com).

This high-intensity color is one of Drew Barrymore’s faves! The long-wearing FLOWER Color Proof Long-Wear Lip Crème, $7.98, wears flawlessly throughout the day and won’t feather or fade. The creamy texture has an opaque, satin finish and the soft angled tip allows a precise application, perfect for emphasizing lips. Available at Walmart and Walmart.com.

Available in 15 shades, this non-sticky Lune + Aster Lip Gloss, $46, nourishes with vitamin C & E and adds pops of color and shine. Marla Malcolm Beck, Co-Founder of Bluemercury, created the Lune + Aster brand with her busy, powerful female friends in mind; products are designed to take the guess work out of make-up and get you out the door looking polished, with minimal steps and time. The DNA of the brand is apparent in the gloss shade names– CEO, Entrepreneur, etc. Gluten & paraben free, vegan, made without animal testing and Dermatologist tested. Available at Bluemercury stores nationwide and bluemercury.com.

Before you pucker up in your favorite shades of red, pink, mauve or nude – make sure you have smooth, moisturized lips for National Lipstick Day! Soothe dry, cracked lips with an intense hydrating treatment thanks the Skintreat Spa by Look Beauty Intensive Lip Care Gel Patch, $9.99 for 4 lip patches!

Enriched with Shea Butter, Cranberry Extract, Jojoba Oil and Vitamin E, this Intensive Lip Care Gel Patch intensely hydrates and soothes, chapped lips, while long lasting moisture makes your lips soft, supple, smooth and kissable. Especially made with a unique lip-shaped patch, this advanced hydrogel formula is the most effective and convenient way to protect lips and sensitive lip areas. Perfect after sun-filled, beach days. ($9.99 for 4 lip shaped patches; Amazon.com)

Uncover a new beauty secret. CAILYN Cocoon Lip Stain, $22 each, is a peel off mask for your lips delivering beautiful color that doesn’t wear off and lasts all day. Easy to use, just apply a thick, evenly applied layer with a lip brush and let it dry for 10 minutes before you peel (yes, peel!) it off to enjoy a matte finish. A hybrid of innovation and convenience, this lip stain delivers unbelievable staying power for up to 10 hours. It’s also kiss-proof and waterproof to prevent any mishaps. Available in 4 lively shades: Tantalizing Orange, Innocent Pink, Pink Desire and Devilish Rose. Available at www.evine.com.

HOW TO USE

• Apply Cocoon Lip Stain with a lip brush making sure the product is evenly distributed
• Wait 10 minutes, or until dry, for Cocoon Lip Stain to set
• Starting on the corner of the lip, slowly peel mask

Review, B/A Photos, Swatches: Make Up For Ever Rouge Artist Intense Lipcolor, Pro Sculpting Duos, Smoky Stretch Mascara, Equalizing Primers Spring 2015 Collection

Review, Swatches, Shades: Charlotte Tilbury Hot Lips Lipstick Collection, Kim Kardashian West, Summer 2016