CEW Announces 2012 Beauty Awards Finalists - Best And Most Innovative Products

CEW Announces 2012 Beauty Awards Finalists - Best And Most Innovative Products




Most innovative new products selected exclusively by beauty industry experts

New York, NY – April 9, 2012 – Cosmetic Executive Women (CEW) has announced the Finalists for the 2012 CEW Beauty Insiders’ Choice Awards, the industry’s highest honor. Now in its 18th year, the CEW Beauty Awards celebrate the most innovative products of the year.

The 146 finalists in 29 product categories, including the new Nail category, were chosen from more than 625 products representing 300 top beauty brands by approximately 4,500 beauty industry professionals. “What differentiates the CEW Beauty Awards from other awards is that it is the only award selected by beauty insiders – those who really know beauty best and can identify the products that are exceptional. Our list of finalists is the best-edited shopping list for consumers as it represents the most innovative products in beauty,” says Carlotta Jacobson, President of CEW.

The top launches are also honored with the Best Seller Award, recognizing product categories with the most growth in sales and the best-selling product in that category, in mass and department stores. Winners are based on retail sales data from Symphony/IRI and NPD, and will be revealed at the Beauty Awards Luncheon.

This year’s CEW finalists shed light on the beauty industry’s key trends of the season. Lip balms were all the rage in the Mass Lip category, delivering more than just moisture but also sheer shine and color. Face primers stepped it up a notch in the Anti-Aging Prestige category, bolstering skin tone correcting formulas in addition to ones that strictly target wrinkle fighting. Foam was the big go-to in hair color this year, re-inventing the home hair coloring experience.

To determine the winners, the CEW Board of Governors will vote on all of the finalist products. Winners will be announced at the CEW Beauty Awards Luncheon on Friday, May 18, at the Waldorf Astoria in New York City. Comedian and Actor Mario Cantone will emcee the event again this year.

For the complete list of 2012 CEW Beauty Insiders’ Choice Award Finalists, please visit the Finalist Viewbook at www.cew.org. Tickets can be purchased for this event at www.cew.org.

The 2012 CEW Beauty Awards is sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, QVC, Kotex, Beauty Inc, Arcade Marketing, HauteLook, HBA Global Expo, RPG, MaCher, Albéa, Rpr Marketing Communications, Restylane, Script to Screen, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven, and WWD. Categories are defined by NPD and votes are tabulated by Ernst & Young LLP.

The 2012 CEW Beauty Awards Finalists are:


Bath and Body Mass

Aveeno Positively Nourishing Antioxidant Body Wash

Burt’s Bees® Richly Replenishing Cocoa & Cupuaçu Butters Body Lotion

Dove Visible Care Renewing Crème Body Wash

Eucerin Daily + Strength Body Crème

Olay Luscious Embrace Body Bar with Massaging Design

Bath and Body Prestige

Fresh Seaberry Restorative Body Cream

Laura Mercier Almond Coconut Milk Body Butter

L’Occitane en Provence Lavender Hand Cream

Philosophy The Microdelivery Exfoliating Body Wash

Shiseido Cosmetics America Replenishing Body Cream


Acne Treatment
Bliss No ‘Zit’ Sherlock Breakout-busting Rubberizing Mask

Clearasil Ultra Rapid Action Seal-to-Clear Gel

Kate Somerville Skin Care 24-hour Pimple Punisher

Olay Professional Pro-X Clear Acne Protocol

Yes To Tomatoes Clear Skin Spot Stick

Anti-Aging Mass

Avon Products, Inc. Anew Genics

Good Skin Z-pore™ Instant Pore Refiner

L’Oréal Paris Youth Code Serum Intense

Olay Regenerist Wrinkle Revolution Complex

RoC® Retinol Correxion® Sensitive Night Cream

Anti-Aging Prestige

Estée Lauder Idealist Even Skintone Illuminator

Lancôme Visionnaire Advanced Skin Corrector

Origins Plantscription™ Anti-aging Serum

Shiseido Cosmetics America Future Solution LX Ultimate Regenerating Serum

SK-II Wrinkle Specialist Serum

Cleanser & Scrub

Aveda Tourmaline Charged Radiant Skin Refiner

Aveeno Smart Essentials™ Daily Detoxifying Scrub

Fresh Sugar Lip Polish

Grassroots Research Labs Vitamin C Skin Refreshing Cleanser with Vitamins E and B5

Shiseido Cosmetics America Benefiance Extra Creamy Cleansing Foam

Eye Treatment Mass

Aveeno Positively Radiant® Eye Illuminator

Garnier Ultra-lift Anti-wrinkle Eye Roller

Olay Total Effects Line & Dark Circle Minimizing Brush

RoC® Retionol Correxion® Sensitive Eye Cream

Yes To Blueberries Brightening Eye Roller

Eye Treatment Prestige

Clé de Peau Beauté Intensive Eye Contour Cream

Estée Lauder Idealist Cooling Eye Illuminator

M.A.C Cosmetics Prep + Prime Vibrancy Eye

Origins Plantscription™ Anti-aging Eye Treatment

SK-II Skin Signature Eye Cream

Moisturizer Mass

Garnier Skin Renew Clinical Dark Spot Corrector

Neutrogena Corporation Ultra Gentle Soothing Lotion SPF 15

Olay Professional Pro-X Clear SPF 15 Moisturizer

RoC® Multi Correxion® Lift Anti-gravity Day Moisturizer with SPF 30

Yes To Blueberries Daily Repairing Moisturizer with SPF 30

Moisturizer Prestige

Estée Lauder Daywear Advanced Multi-protection Anti-oxidant Creme SPF 15

Korres Natural Products USA Yoghurt Instant Soothing Gel

Philosophy Hope in a Tinted Moisturizer

Shiseido Cosmetics America Benefiance WrinkleResist24 Night Cream

StriVectin TL Tightening Neck Cream


Hair Care Product

Aveeno Living Color™ Shampoo

Bumble and bumble Straight Shampoo

Frédéric Fekkai Highlight Illuminating Cream

Ojon Instant Restorative Hair Serum

Pantene Normal-Thick Hair Solutions Split End Repair Creme

Hair Coloring Product

Clairol Nice ‘n Easy Color Blend Foam

Garnier Nutrisse Ultra-color

John Frieda Hair Care Precision Foam Colour

L’Oréal Paris Sublime Mousse by Healthy Look

Rita Hazan Salon Root Concealer

Zotos International Age Beautiful Anti-aging Haircolor Permanent Crème Lightener

Hair Styling Product

Aveda Be Curly™ Style-Prep™

Bumble and bumble Bb. Texture Hair(un)dressing Creme

Frédéric Fekkai Marine Summer Hair Smooth Sailing Anti Frizz Cream

Living Proof Straight Styling Spray

Ojon Gloss Finishing Hair Spray

Oribe Hair Care Après Beach Wave and Shine Spray


Eye Product Mass

COVERGIRL Intense Shadowblast

FLIRT! All That Lash™ Volumizing Mascara

L’Oréal Paris Voluminous False Fiber Lashes Mascara

Maybelline Eye Studio Color Explosion Luminizing Eyeshadow

Sonia Kashuk for Target® Instructional Eye Shadow Palette in Eye On Neutral

Eye Product Prestige

Chanel Inc. Illusion d’Ombre Long-wear Luminous Eyeshadow

Clinique Bottom Lash Mascara

Lancôme Color Design Eye Brightening All-in-One 5 Shadow & Liner Palettes

M.A.C Cosmetics False Lashes Extreme Black

Smashbox Cosmetics Photo Op Eye Shadow Trio

Face Product Mass

L’Oréal Paris Visible Lift Smooth Absolute

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

Neutrogena Corporation Healthy Skin® Compact Foundation SPF 55 with Helioplex®

Sonia Kashuk for Target® Super Sheer Shimmering Highlighter

Vichy Dermablend Ultra Corrective Cream Stick

Face Product Prestige

Bobbi Brown Creamy Concealer

Clinique Age Defense BB Cream SPF 30

Laura Mercier Foundation Primer Radiance

M.A.C Cosmetics Matchmaster Foundation SPF 15

Smashbox Cosmetics Photo Finish Hydrating Foundation Primer

Lip Product Mass

Burt’s Bees® Tinted Lip Balm

COVERGIRL Blast Flipstick

FLIRT! Big Flirt™ Sheer & Shiny Lipgloss

Maybelline Baby Lips Repairing Lip Balm with SPF 20 in Peach Kiss

Neutrogena Corporation Revitalizing Lip Balm SPF 20

NIVEA Lip Care A Kiss of Berry Swirl

Lip Product Prestige

Bobbi Brown Rich Lip Color SPF 12

Clinique Chubby Stick Moisturizing Lip Colour Balm

Fresh Sugar Passion Tinted Lip Treatment SPF 15

M.A.C Cosmetics Pro Longwear Lipglass

NARS Cosmetics Velvet Gloss Lip Pencils


Deborah Lippmann™ Turn Back Time

Dior Beauty Rock Coat Smoky Black Top Coat

Essie Cosmetics, Ltd “No Chips Ahead” Chip-free Top Coat

Estée Lauder Pure Color Nail Lacquer

Sally Hansen Salon Effects Real Nail Polish Strips


Garnier Fructis Anti-dandruff Shampoo Mint Cleanse

Lab Series Skincare for Men Max LS Overnight Renewal Serum

LUBRIDERM Men’s 3-in-1 Lotion – Light Fragrance

Palmer’s Cocoa Butter Formula Men Body & Face Lotion

The Art of Shaving Ocean Kelp with Light Aromatic Essential Oils After-shave Lotion


Men’s Scent

Bond No. 9 New York I Love New York for Him

Giorgio Armani Beauty Armani Code Sport

Gucci Fragrances Guilty Pour Homme

John Varvatos Fragrance and Skincare Star USA

Tommy Hilfiger Fragrances Eau De Prep Tommy Eau de Toilette

YSL Beauty L’Homme Libre

Women’s Scent Mass

Avon Products, Inc. Outspoken Intense by Fergie

Coty Beauty Heidi Klum Shine

Demeter Fragrance Library Pure Soap Roll-on Fragrance

Dove Go Fresh Rebalance Body Mist

Procter & Gamble Prestige Christina Aguilera Royal Desire

Women’s Scent Prestige

Burberry Body

Coach Fragrances Poppy Flower Eau de Parfum

DKNY Golden Delicious Eau de Parfum

Estée Lauder Sensuous Nude

Hermes Un Jardin Sur Le Toit

Prada Candy Eau de Parfum Spray


Aveeno Natural Protection Sunblock Lotion SPF 30

La Roche Posay Anthelios 50 Mineral Ultra Light Sunscreen Fluid

Neutrogena Corporation Wet Skin Sunblock Spray SPF 50

Origins A Perfect World™ SPF 35 UV Face Protector with White Tea

Shiseido Cosmetics America Urban Environment UV Protection Cream SPF35



It Cosmetics





Alterna Professional Haircare Bamboo UV+ Color Care Collection

Christie Brinkley Skincare DNA Renewal System (Daytime Rejuvenating Treatment and Overnight Repair Treatment)

Hain-Celestial Personal Care Division Jason Pure Natural Hair Care

Jing Ai Organic & Natural Cosmetics Sierra Glow Duo Bronzer

Nature’s Gate Herbal Blend Hand Creams

Neutrogena Corporation Naturals Purifying Facial Cleanser

PRIMAVERA Revitalizing Face Care Line

Sophyto Organic Skincare

The Body Shop Shower Gels for Earth Lovers

Vapour Organic Beauty

Yves Rocher North America Inc Botanical Hair Care