It’s cute, it’s a little kitsch, and it comes in a plastic pink heart box.

We’re talking about Clinique’s four luscious shades of Long Lasting Glosswear SPF 15 in the cutest, very marketable packaging in time for Valentine’s Day.

The flavors are: Clearly Pink, Juicy Apple, Whisper and Air Kiss. $25 at www.clinique.com

Very notable.