“It’s Coach, but different,” explains their perfume rep at the Coach Poppy fragrance launch. Everyone thinks they know the Coach brand, and though Poppy carries on that timeless femininity of their previous scents, Signature and Legacy, it twists it in a punchy new direction.

The top notes of cucumber and pulpy mandarin keep it juicy while baby freesia leads into the floral heart of gardenia, jasmine petals, pink water lily, candied rose petals and (my favorite) crème brulee accord. To anchor all this sweetness, the bottom finishes off with vanilla, cedarwood, sandalwood, and whipped marshmallow accord (again, yum.)

Coach Poppy took several years in the making for this fruity gourmand treat. Unlike Womanity’s mellower fig-and-caviar offering, Poppy screams “Summer!” at the top of its little fruity floral lungs. Summer may have started this past Monday, but I say it really begins on July 1st, when Coach Poppy hits the market for $60 for 1.7oz at coach.com and department stores across the country.

– Katharine McKenzie

Sample was provided for editorial consideration.