Spotted: Beauty mavens and fashionistas gathered at the Gramercy Park Hotel’s rooftop garden for a sneak peek at a new video series co-produced by Dove go fresh and Gossip Girl. GOSSIP GIRL: Real NYC Stories Revealed takes us behind the scenes of four real life Upper East siders as they juggle their careers, friends and love lives in New York City.
Dove has partnered with the number one rated show for twenty-something women, Gossip Girl, to create this series in hopes of encouraging young women to live life with a fresh perspective and inspire others to pursue their dreams. Gossip Girl star, Jessica Szohr, has joined Dove to promote these real NYC stories and to celebrate the launch of the new Dove go fresh Burst Body Wash.
Today, twenty-somethings are more accomplished and independent than ever with many achieving significant successes before their 30th birthday. Consequently, the pressure to attain this success prevents many young women from fully enjoying their accomplishments. We never “stop and smell the roses” which is too bad since research has shown that scents have the power to change your mood and lift your spirits. That is precisely why Dove has added their Dove go fresh Burst collection to the Dove go fresh product line. The new Dove go fresh Burst collection is an invigorating mixture of juicy nectarine and white ginger which encourages women to start their days with a burst of energy and inspiration.
Gossip Girl: Real NYC Stories Revealed shares inspirational stories from four grown-up Gossip Girls who despite growing up part of Manhattan’s elite, have taken risks to pursue their own life passions. We are introduced to fashion designer Chrissie Miller as she balances her friends and her career while she prepares for a major editorial fashion spread. We watch Faythallegra Coleman, a Brooklyn based filmmaker and writer, as she prepares for a major fundraising event to support her new film. It wouldn’t be gossip worthy without an “It Girl”. Enter Dani Stahl, style director of Nylon magazine and jewelry designer. Watch her story and see how she juggles her busy career, social life and friends, all while trying to find love in the big city. Finally we have Lara Meiland-Shaw, Ivy league graduate, business woman and philanthropist juggling her bridal atelier, charity commitments and marriage while thinking about starting a family. And you thought Blair Waldorf was an overachiever.
GOSSIP GIRL: Real NYC Stories Revealed will air nationwide during the last commercial break of Gossip Girl on The CW, beginning April 27, 2009. You can catch Gossip Girl Mondays at 8pm EST/7pm CST on The CW.
XOXO
