Every one under the sun, including the crazy parakeet and pet hamster, have heard of the L’Oreal Paris’ True Match Super-Blendable makeup. It first launched in 2003 and several makeup artists still rave about its even and exact liquid coverage.

Now L’Oreal is launching the first roller foundation – the True Match version, so you can high-roll you way to even coverage. See, there’s a sponge on the tip of the foundation bottle, so it’s all very clever and so easy to use (no you don’t get extra Mensa points for flawless coverage now, nice try).

The formula contains waxes, emollients and a silicone gel for soft focus and a light-reflecting formula that looks as though you’ve been airbrushed (Vogue and Nylon magazine worthy, for sure). We tested this new formulation and L’Oreal claims that it won’t cake or settle into lines and we agree. The only gripe I have with this makeup is that I really prefer blending this into my skin with my finger tips or using another brush because the roller brush doesn’t really give me the thick coverage that I need with the small roller brush.

The True Match Roller perfecting roll on makeup is available in 12 shades from the traditional fair English maiden porcelain/ light Ivory to the Classic Beige/ Soft Sable. This foundation will hit drugstores in February 2010 and retail at $14.95 each.