The sun care market continues to post good gains, while marketers keep rolling out new products regardless of whether or not FDA issues its final ruling.

Coppertone (a Merck brand) has several innovative products making their debut during the next month or so.

At Hawaiian Tropic—another top player in food, drug and mass—sun care 2011 is all about shimmer. New Shimmer Effect Lotion Sunscreen is available in SPF 20 and SPF 40, as well as an aftersun lotion. Hawaiian Tropic calls them the only sunscreens that give skin instant radiance while providing broad-spectrum UVA/UVB protection. The sunscreen lotion and after sun lotion both contain mica minerals to add a soft, subtle sheen. The formulas also include island botanicals, antioxidants and moisturizers.

Avon, too, has an innovative sun care offering this summer. New Anti-Aging Sun Care with RepairShield Technology is designed to repair skin cell sun damage, while providing broad-spectrum UVA/UVB protection. According to Avon, RepairShield Technology—the result of 10 years of research—is designed to help stimulate skin’s natural antioxidant defense system to help fight superoxides and to activate skin’s natural repair process. It works by boosting skin’s own antioxidants to fight free radicals and repair skin cell sun damage by creating an optimal environment for cell recovery.

Beauty Stat, a leading online interactive community and social marketing expert for the beauty industry, recently asked its more than 30,000 followers: “Do you know the difference between the protection that sunscreens are said to provide (UVA and UVB)? Do you believe whole-heartedly that sunscreens do, in fact, prevent UV damage?”

Read the entire article on Happi.com here.

And see more of BeautyStat’s recent trade press coverage here.