Highlights from The Makeup Show New York, 2010

Each year, the Makeup Show in New York brings together the best and brightest of makeup artists and makeup products under one terrific roof. This year, the quality of the participants was beyond stellar, with brands that included Mac Pro, Temptu, Alison Raffaele Cosmetics, Mehron, Obsessive Compulsive Cosmetics and Makeup Forever.

As we expected, Makeup Forever’s new waterproof Aqua Creams stole the show. These are versatile WATERPROOF colors that are so multipurpose that they’ll transform your entire face single handedly. We’re talking color for the eyes, lips and cheeks!

The pigments are so rich that pros and consumers alike will love these smudge proof and tear-proof colors that won’t crease or run. The formula contains evaporating oils that make the pigments really adhere to the skin. We love that it comes in 21 shades. Shown above is the shade #21 for eyes and cheeks.

Three Custom Color debuted their Getaway Collection of lipsticks in a brand new formula that lasts and yet is highly emollient. Formulated and fortified with vitamins and oils, these lipsticks moisturize yet provide rich color. The shades evoke the tropics: Bora Bora is a vivid fuchsia, Santorini is a rich raspberry with a silver shimmer, Copacabana is a bold coral with gold shimmer, Majorca is a warm paprika with a soft bronze shimmer while St. Tropez is a sandy peach-beige with champagne shimmer. The Getaway Collection will debut in June at www.threecustom.com

Our favorite airbrush foundation has long since been Temptu Pro. The brand is launching new blush colors for summer that is inspired by nature in bloom and by fruits and flowers. The shades include Nectar, Peony, Guava and Raspberry.

Other brands that debuted at the show include our favorite lip tars by Obsessive Compulsive Cosmetics , versatile eyeshadow pigments by Dinair Cosmetics and body art by Mehron.

Charu Suri