Dear Diary,

I’ve never been a lipstick kind of gal. Sure, I’ve always loved marveling at the shiny, rich colors that fill these magical little tubes, but I’ve never been one to go gaga for it myself. I guess you could say I’ve always preferred glosses, but either way, when it comes to the makeup adorning my lips, I’ve always been rather low-maintenance.

But one thing’s for sure: I grew up around lipstick. My otherwise low-maintenance mother always made sure she swiped a bit of lipstick before leaving the house in the morning, and I guess I sort of built up a sophisticated association with the whole process. Nonetheless, I’ve always seemed to find something wrong with lipstick: too sticky, too drying, too easily faded. So I’ve never fully developed my own personal appreciation for the stuff. Until now. And soon you’ll see why.

Xoxo
Chrissy

Ok, so the last time I wrote in a diary was years and years ago, but I made an exception this time. You see, a little birdie recently told me that L’Oréal Paris had asked celebrity spokespeople to write about their experience with lipstick. So when I got approached to share my experience as well, and most specifically with the new L’Oréal Paris Infallible Le Rouge collection, I jumped at the chance.

Since I’ve never been a huge lipstick fan, I was ready to challenge my beliefs and my experience, and jump on the lipstick train. I took some of the pink lipsticks from the Infallible Le Rouge collection for a test drive, and let me tell you, I think I might have been converted.

What I love most about this lipstick is its light, moist feel. Unlike many other lipsticks that quickly dry out your lips, Infallible Le Rouge provides 10 hours of fresh, vibrant color while conditioning lips with Vitamin E and Ceramide 5. And when they say the color lasts, they mean business. Unlike many lipsticks that fade after an hour’s wear, this lipstick lasts.

I also have to admit: I think I’ve found the perfect pink (Perennial Pink). It’s truly a match made in heaven, ladies. Enduring Berry and Forever Fuchsia ere a few of my other favorite shades. But the collection doesn’t just include pinks, darlings, it features everything from reds pinks and plums to mauves, corals and browns, with 30 shades ($9.95 each) in all.

“Lipstick Diaries” Survey

In addition to the lipstick diaries L’Oréal is featuring on its Facebook page, the brand and the Harris Interactive also conducted a major “Lipstick Diaries” survey of nearly 2,300 men and women, asking them all about their experiences with lipstick. Here are some of the lipstick stats they discovered and that we’re loving here at BeautyStat:

• 75% of women say that lipstick helps improve their confidence
• 90% of women wear sultry lipstick hues for themselves, not for the men in their lives!
• 30% of men would rather wear lipstick for a day than gain 30 lbs

• 75% of women don’t mind when fellow lipstick-lovers pucker up to apply in public

“Live La Vie En Rouge” Sweepstakes

If you’re a lipstick lover, you’re going to want to get in on this lipstick action for yourself, and you can do just that on L’Oréal Paris’ Facebook page for the next 30 days. Check out the Le Rouge Lipstick diary entries from A-list L’Oréal Paris spokespeople like Eva Longoria, Doutzen Kroes and Kerry Washington and find out which of the 30 shades they love.

Even better, fans who “like” the diary entries will be entered to win daily prizes including tubes of Infallible Le Rouge Lipstick and they can also enter the “Live La Vie En Rouge in NYC” sweepstakes for the chance to win a grand prize trip for two to New York City, complete with roundtrip airfare, hotel accommodations and a $1,000 shopping gift card.

Leave a comment below telling us what your favorite shade of Infallible Le Rouge is, or what shade you’d like to try! We’ll choose a winner and she’ll receive eight of our favorite shades from the line! Good luck! Contest ends Friday, May 20th.

– Chrissy Callahan

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