MAC Launches In the Studio: Studio Fix Mascara and Powder

So what does the term In the Studio actually mean? When I think of the word studio, I think of professional photographers, celluloid (which is essentially thermoplastic) and professional lighting. Of course, when it comes to makeup, I think of professionally done makeup – the striking eyeshadows, the dark and architecturally perfect eyebrow arch, and the Elizabeth-Taylor style cat eye.


So MAC Cosmetics’ new collection, which will hit stores on December 26th, will feature two key makeup pieces: mascara, and a powder foundation.

This makes perfect sense to me, because the first thing that I look at when I see a model on a cover is her skin. And the second is her eyes.

MAC In the Studio 2

In the Studio is a collection that taps into the eyes and skin as a vibrant vehicle for expression. So there is the STUDIO FIX LASH in BLACK FIX and STUDIO BROWN. The brush is incredibly high-tech, and is molded with the latest thermoplastic synth-rubber. OK, so what all this techno-babble means is…clump free lashes!

And of course, since we mentioned foundation, the sister product in this line is the STUDIO FIX POWDER which is a powder and foundation in one. Actually, I’ve been dying for a product like this because it is completely easy to slip into your pocketbook and look worthy of the cover of Nylon Magazine at the same time.

This powder goes on with a dry, matte-like texture; it’s also velvety because of silica (think Smashbox Primer velvety).

Here are the products:



Black Fix & Studio Brown



Remember, these products hit your local MAC Cosmetics counters the DAY AFTER Christmas! Yup, aka 26th December.