Makeup For Ever to Launch HD Elixir

One of the interesting products I saw at the Makeup Show was the new HD Exilir from Makeup For Ever that’s not even on the market yet (it launches this Fall).

Makeup For Ever HD Elixir

The Elixir is basically a hydrating serum that increases moisture in the skin by up to 528%. You can also use it as a primer and you need just a smidgen of it to make it do its Willy Wonka-esque magic.

And you can’t beat the price. At $38, this is a hydrating masterpiece, sure to sell out in stores and online.