One of the interesting products I saw at the Makeup Show was the new HD Exilir from Makeup For Ever that’s not even on the market yet (it launches this Fall).

The Elixir is basically a hydrating serum that increases moisture in the skin by up to 528%. You can also use it as a primer and you need just a smidgen of it to make it do its Willy Wonka-esque magic.

And you can’t beat the price. At $38, this is a hydrating masterpiece, sure to sell out in stores and online.