You may remember Josie Maran as the ex-girlfriend of magician David Blaine, or the free-spirited model booted off of Dancing with the Stars. But unlike most Hollywood socialites, Josie has managed to parlay her passion for cruelty-free, all-natural products into a successful cosmetics business.

We were extremely impressed by the credentials of Josie Maran Cosmetics Plumping Lip Gloss. While most plumping products achieve that bee-stung look by using artificial irritants, always the natural girl Josie chose to use Marine Collagen, which is extracted from sea plants. It didn’t smell particularly ocean-like, however; popping the tube sent a hyper-fruity kool aid scent into the air. If you’re averse to anything too fruity, this might not be the best bet for you. However, we were absolutely pleased with the gloss’ texture, which wasn’t too sticky like many others. Also, the brush applicator is top of the line. Instead of mesh wands that collect gunk around the edges, the applicator is more like a paint brush, gliding along your lips as if they were a canvas.

Josie Maran Cosmetics Plumping Lip Gloss retails for $20 each. For more information, visit www.josiemarancosmetics.com.