Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels while getting ready to go out for an evening of unadulterated fun. That’s where this story begins. Introducing FLASH, the second fragrance from Jimmy Choo.
Jimmy Choo Creative Director Sandra Choi had a distinct vision for the Jimmy Choo FLASH muse and the emotions they wanted the fragrance to evoke. According to Choi,
“FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character, which is both heady and effervescent, captures this perfectly.”
FLASH is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out. FLASH is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.
Encased in a luxurious, shimmering, crystal faceted bottle, reminiscent of a paparazzi flash bulb, FLASH is for the glamorous, urban woman. At once provocative and a little bit naughty, she challenges convention; she’s a risk taker, charming, audacious and magnetic.
The Fragrance
FLASH is a white floral with a character that is effervescent, carnal and provocative. The perfumer, Christine Nagel says,
“I created FLASH for the self-confident, urban Jimmy Choo woman: sexy, rebellious and sophisticated. I imagined the sound of her heels, clicking on the streets of New York, London and Paris.”
The fragrance opens with pink pepper, tangerine and strawberry, for a fresh, sparkling introduction. As these glittering top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character. A base of white, powdery woods gives a lasting impression that is both seductive and sensual, but never too much.
Fragrance Notes:
Top Notes: Pink Pepper, Strawberry
Heart Notes: Tuberose, Jasmine, White Lily
Base Notes: Heliotrope, White Woods
The Bottle
“We see fragrance as another accessory, we want women to feel as excited as they do when they buy a pair of shoes or a handbag,” says Choi.
The bottle was inspired by a modernist chandelier from the 1970s, and references a palette of crystal, Lucite and metal.
In keeping with the FLASH story, it was designed to play with light and gives a shimmering mesmerising effect. The color of the bottle takes its inspiration from the ultraviolet lights of a nightclub and alludes to the flash of a paparazzi bulb. It is at once cool and electric.
Price & Availability:
3.3 fl.oz Eau de Parfum: $98.00 / 2 fl. oz. Eau de Parfum: $75.00.
Perfumed Body Lotion, 6.7 fl.oz: $46 / Perfumed Shower Gel, 6.7 fl. oz.: $38
Available in April 2013 exclusively at Nordstrom (be sure to check out here >> our round-up of the best fragrances and perfumes of 2013 )
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