Poppy King knows a trick or two to fire up the economy. And it comes in the form of a red gloss that is sheer yet as potent as a stimulus package.

The best part of this launch is the partnership with Count me In for Women’s Economic Independence. 100% of the profits will go towards the not-for-profit provider of resources, business education, and community for women entrepreneurs.

Not only is the gloss a poster child for our times (remember the Lipstick Index….THE color for Fall 2009), it’s in such good taste and spreads so much cheer. How would you not?

FIRED UP is available exclusively at www.lipstickqueen.com and retails for $14.