(Preview) Benefit Cosmetics Launches "They're Real" Mascara

”Get thee to a Sephora!” Friday, June 10th is a super pre-launch party for Benefit Cosmetics’ latest and greatest They’re Real mascara. The offer is valid in select cities across the country.

These super mega star features a jet black 4 in 1 formula that lifts, curls, lengthens, and adds so much volume, people will be asking if they’re real. To make this one stand out from the crowd, they’ve included a ball tipped brush that’s got you covered from every angle.

Horizontally, this brush will grab those lashes close to the root, and vertically the tip of the brush will lift and define even the tiniest lashes. So very flirt worthy!

For a a chance to grab this mascara a full month before it arrives in stores (July 2011), you can plunk down the $22 at the following locations: California, New York, Illinois and Canada. Click here to find out the exact addresses.

The difference between this mascara and their previous line (BadGal) is that this formula is made to lengthen, the brush is a rounded ball at the end, and this formula is glossy,vs the BadGal mascara, whose formula was created to give a sex kitten voluminous look, sports a matte finish, and comes in 4 colors.

We recommend pairing this mascara with Badgal waterproof liner for smoldering, smear-proof eyes. ($20).

Are you a fan of Benefit Cosmetics? If so, check out our review of Bella Bamba 3D Blush Powder.

-Elaine Hamilton