NARS is the first beauty brand to create a Facebook 360 Beauty Tutorial. Reimagining the beauty tutorial, NARS has partnered with Facebook to create the first beauty 360 Video in the form of a Spring beauty tutorial lead by NARS Lead Makeup Stylist, Janice Daoud. As the tutorial plays, users can turn their device or drag their fingers to move around within the video and explore how to create the look any and every angle. For this Facebook 360 Video, NARS focused on filming targeted complexion, eye, brow, cheek, and lip looks to leverage the full effect each product provides.
“Always looking to push boundaries of consumer’s engagement and be an innovator in the digital space, we are thrilled to share NARS is the first luxury beauty brand to produce a Facebook 360 Video. Through an exclusive partnership with Facebook, we have used social data points to inform our content decisions and we look forward to remain a leader in this space,” said Alessio Rossi, Global Chief Digital Officer, Shiseido Group.
How It Works:
You are able to watch two side-by-side close-ups at the same time. Simply flip through screens that capture different portions of Janice Daoud’s application. The interactive element allows you to zero in on the part of the face you’re interested in viewing, and skip others by sliding them out of view. Pretty cool, right?
To watch the video, please click this link.
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