It Cosmetics, Innovative Technology was developed by leading plastic surgeons to create clinically proven, problem-solving makeup and skin care products that deliver anti-aging performance. Never tested on animals, every product is 100% cruelty-free and infused with high-performance ingredients.
I was beyond excited to sample It’s newest products, their Super Hero Mascara and Confidence Cream, along with some of their best-sellers.
Superhero Mascara ($24) It’s newest innovation, a game-changing, mascara with exclusive elastic stretch technology for volume and length. The lash-changing power brush provides maximum reach, lift, separation and curl. My lashes were fluttery, long and flirty. The buildable formula won’t leave lashes clumpy. Super black pigment plus collagen conditions as you coat. Start at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results. This is the ultimate lengthening mascara!
Confidence In a Cream ($48) Perfect for all skin types, even the most sensitive, Confidence in a Cream hydrates and restores radiance, reducing the look of pores and uneven skin tone. Paraben-free and hypoallergenic, this cream nourishes with collagen, hyaluronic acid, and peptides. The lightly scented, non-sticky formula covers the skin with a moisturizing layer that will reduce the visibility of wrinkles. Apply morning and night. Works especially well as a primer under makeup.
Your Skin But Better CC+ Cream with SPF 50+ ($38) As an IT Cosmetics best-seller, this CC is the step you need for perfect skin! Delivering 7 products in one, the lightly citrus-scented formula provides full coverage, spot correction and moisture. It has SPF 50+ with anti-aging serum and acts as a pore-minimizing coverage. It does not crease or crack in fine lines and keeps your skin moisturized all day. The Anti-Aging hydrating formula is infused with Peptides, Niacin, Algae, Vitamins A, C, B, E, Hyaluronic Acid and Hydrolyzed Collagen along with Antioxidants and exotic natural botanicals for long-term brightening and color-correcting benefits.
See swatches up-close in the video below:
Bye Bye Under Eye Anti-Aging Concealer ($24) This highly-pigmented formal is a life saver! A little bit goes a long way. Use a drop to cover under-eye circles, discoloration, redness and to cover acne. The Waterproof formula contains hydro-collagen, Vitamins C & K. It’s a must-have in any makeup bag.
Bye Bye Pores Silk HD Anti-Aging Micropowder ($24) This award winning powder is infused with collagen, vitamin K and pure silk. Use it to absorb oil, lock in moisture, blur away lines, and set your makeup. It won’t age you by setting into fine lines and is invisible. Use with Heavenly Luxe Complexion Perfection Brush #7 ($48), an ultra plush tool for the perfect airbrush application.The fluffy end has 12,800 hair count, and the smaller tighter end has 6,400 hair count. Can also be used with concealer or foundation.
Brow Power Universal Eyebrow Pencil ($24) Not every cosmetics line can say it has a universal brow product, and we all know finding the perfect shade to match your brows is incredibly hard. This ashy taupe is perfect for brunettes and blondes. The oval shaped tip is perfect for both thin and thick brows and the spooley end brush is perfect to brush through and separate! Bonus: For every one sold, IT donates one to “Look Good Feel Better” to help women face the effects of cancer with confidence. Over 5 million dollars in brow pencils donated to date!
Hello Lashes Mascara ($24) The 5-in-1 formula quadruples your lashes, clinically proven to increase volume by 430%. The unique wand tackles top and bottom lashes, making sure not to miss a single lash. Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. Add coats for buildable volume.
You can purchase all products reviewed and mentioned on BeautyStat.com!
Which of these It Cosmetics products will you try?
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– Yevgeniya Yelkina | Follow Yevy on Instagram at @yyelkina
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