I have been seeing commercials for L’Oréal’s new product line: L’Oréal Paris Advanced Haircare Power with Lea Michele from Glee as their spokeswoman. They have introduced five different shampoo, conditioner and treatments for all different hair types.

It is a very well thought-out, extensive line. It is selling at most drugstores and major retailers (I saw it at Target), and it is very reasonably priced. I was given the opportunity to try the entire product line and I was thoroughly impressed!

We have heard the saying: ‘no two people are alike.’ Well, the same thing applies to hair. Most women have different problems with their hair and need different solutions. L’Oréal, the hair expert — with 100 years of heritage — did research for five years. Tested over 5,000 women and developed eight patents to create a line which is undeniably the future of the hair industry.

It was easy for me to determine the right products for my hair. It is winter and my hair is very dry. The obvious choice for me was L’Oréal Paris Power Moisture. The line consisted of three products: Power Moisture Shampoo and Conditioner (12.6 oz. for $4.99 & 25.4 oz for $7.49) and Power Moisture Rush Mask (8.5 oz. for $6.99).

The products are well-packaged and easy-to-use. The two key ingredients in this line are hyaluronic and arginine-K complex, which provide a rush of moisture. All of the items smell very good.

Before Using Power Moisture

After

I used the Power Moisture Shampoo and Conditioner for two days and on the third day, I used the shampoo with the Rush Mask. My hair definitely felt replenished with much needed moisture. I was excited that the results were so quick to rejuvenate my dry hair.

The following week, I had an important event to go to and I wanted to blow-dry my hair straight. I was in luck, because L’Oréal developed Smooth Intense Polishing Shampoo & Conditioner (12.6 oz. for $4.99 & 25.4 oz for $7.49). This line also included Smooth Intense Xtreme Straight Crème (8.5 oz. for $6.99) and Smooth Intense Frizz Taming Serum (3.4 oz. for $6.99).

I liked the smell of all of these products as well, and felt that the extra two products really helped to make my hair frizz-free — and straighter than usual. The Crème and Serum were both leave-in products that worked up to 72-hours. The two main ingredients are oleo-keratin and arginine-K complex. I was impressed with these results as well, and really felt the products had worked as promised.

Before Using Smooth Intense

After

I did not try all the shampoo, conditioners and treatments in the line, but I am convinced by the two I tried that they all work well to repair/treat your hair. There are three other product groups in this line and I know at different stages in the year, I will be relying on these products to fix/treat my hair.

There is Triple Resist Reinforcing Shampoo & Conditioner (12.6 oz. for $4.99 & 25.4 oz for $7.49). This comes with Triple Resist Ultimate Strength Solution (5.1 oz for $6.99). This works to reduce hair fall-out due to breakage. The main ingredient is concentrated arginine. When all three products are used together it will leave hair more resistant and up to 3X stronger.

Next, there is Total Repair 5 Restoring Shampoo and Conditioner. There is a combination of arginine-K complex and ceramide. This shampoo and conditioner promise to repair visible signs of damaged hair. These include weakness, roughness, dullness and dehydration.

In conjunction with this shampoo and conditioner, L’Oréal offers Total Repair 5 Damage Erasing Balm (8.5 oz. for $6.99) and Total Repair 5 Multi-Restorative Dry Oil (3.4 oz. for $6.99). The erasing balm, which is a rinse-out formula, will erase one year of damage to the hair’s original smoothness in one use. The dry oil is a leave-in, non greasy oil that will give your hair shine and will reduce flyaways.

Last, but not least, fear not, all of you color-treated hair ladies out there: has the Color Vibrancy Nourishing Shampoo and Conditioner (12.6 oz. for $4.99 & 25.4 oz for $7.49). The main ingredients are arginine-K complex, anti-oxidants and UV filters.

These ingredients prevent color from fading and will keep color vibrant for eight weeks. There is also a Color Vibrancy Dual Protect Spray (5.1 oz. for $6.99). This is a leave-in spray that helps protect the hair from fade-out, and also protects it from all of the heat styling tools that are used on it daily.

The great thing about this new product line is the website below. If you have any questions on which products to use, this website will answer them. All the details you need are just a click away: www.advancedhaircare.lorealparisusa.com.

In summary, L’Oréal knows hair and really has mastered the art of knowing what kind of solutions and problems woman have — and have created products to solve them. Kudos to them for covering everything and developing a line that leaves no hair issue out. These products are definitely worth a try; I bet your hair will thank you.

Grade: A

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– Deanna Perl

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