In recent years, the beauty world has been looking to the youth-obsessed industry in South Korea for the latest in breakthrough technology for makeup, skin care, and cosmetic procedures. Many of these products have only been accessible through online platforms like Amazon, and if you wanted to get any information on the products, you had to do some online digging. But now, the secret to Korean beauty has reached the western hemisphere in full force.

Enter Touch in SOL, the hot Korean brand that has a pulse on Asian beauty. Embracing the spirit of function and creativity, they introduced a dynamic viscoelastic mascara for naturally long eyelashes in a buildable, lasting formula — and it’s available at Sephora!

GIVEAWAY: Join #Stretchex Twitter Party With BeautyStat, Freebies4Mom & Alywalansky! Ask Us How To Take Your Lash Length To The Extreme! – Mascara Review

Review, B/A Photos: Younique MoodStruck 3D Fiber Lashes Mascara – Amp Up Your Eyes Using Your Own Mascara!

Stretchex, $22, is like no other mascara on the market because it uses an exclusive point-elastic polymer with a cellulose powder mascara liquid to help expand lashes while maintaining shape. Lightweight and buildable, it enables lasting curl without aggravation. The polymer powder wraps around each individual lash for a fuller look, while maintaining an extending effect. No need to use a volumizing and lengthening mascara any longer, this mascara has it all in one. The viscoelastic base, derived from yam root, achieves the same effect one would get from fiber-lash mascara, minus the fuss and messy fallout.

To use: Simply comb out your lashes with a zig-zag effect while looking down at a 45-degree angle. Repeat as desired, building up length and volume. Lashes are curled, separated and full! Washes off with warm water!

Before:

After:

The mascara is paraben, sulfate, and phthalate free! In addition, it is hypoallergenic, cruelty-free, and formulated without gluten.