Redken Global Creative Director Guido capitalized on individualism at Kanye West’s F/W 2017 Show. “Kanye is all about true individuality again this season. There’s a lot of different personalities, and a wide array of textures and cuts. I’m bringing them all together with Glow Dry Style Enhancing Blow Dry Oil to give it a bit of sheen and style to each individual look.” – Guido

Prep hair with All Soft Shampoo and Conditioner to cleanse the hair and add softness and shine.

While hair is damp, apply a pea-size amount of Glow Dry Style Enhancing Blow Dry Oil to help create a softer texture and give added shine.

Create a center part using fingertips.

Allow hair to air dry.

To add bend to the hair, use a curling iron on random sections and brush through. If needed, finish with a little more Glow Dry Style Enhancing Blow Dry Oil to tame any excess frizz.

For the Maryam Nassir Zadeh show this look is inspired by 90’s Parisian girls with heavy, natural hair. Hair was done by Tina Outen using Alterna Haircare.

Get The Look:

Prep the hair by applying Alterna Caviar CC Cream, Alterna Caviar Style Satin Rapid Blowout Balm and Alterna Bamboo Silk-Sleek Brilliance Cream to the mid lengths and ends of the hair, section by section

Next, apply Alterna Caviar Style Invisible Roller on the roots of the hair

Using a round brush, blow out the front of the head in sections with Alterna Bamboo Weightless Whipped Mousse

Next, using a medium-thickness curling iron, wind the hair upwards and pin to create the shape of an effortless curl

Finger out the curls for a more un-done, natural look followed by Alterna Kendi Dry Oil Micromist

Brush out the ends and seal the look with Alterna Working Hairspray and Alterna Kendi Pure Treatment Oil

“Dan Liu’s concept for this collection was ‘Autumn Princess’. We both agreed that this romantic style, with its soft waves and twists atop the head that resemble a crown, was the perfect complement to his collection.” -Ted Gibson

Get The Look:

Start off by creating a center part using a tail comb and spray Kerastase’s V.I.P. Dry Volumizing and Texturizing Spray on mid lengths and ends to create volume

Then, also add Kerastase’s Mousse Bouffant from scalp to ends to help smooth cuticle.

Next, blow hair 100% dry with fingers for added texture.

Using a small ½” curling tong, take hair in 1 inch sections and wrap the hair around the tong. This will create a soft pretty wave.

At the temples of the hairline at your middle part take a section and twist back to the middle of the head. Secure with an elastic.

Finish with L’Oreal Professionnel’s Tecni.Art Infinium 4 Hairspray to add shine, hold and control.

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