With winter rapidly approaching, are you thinking of trying out a new trending hair color for the holiday season? Maybe you’ve been toying with the idea of a rich burgundy, a stark platinum, or a warm medium brown but wish you could ‘try the shade on’ before committing?

Clairol launched its NEW augmented reality hair color app called MyShade that helps consumers through the overwhelming shade selection process. Women who are considering coloring at-home average 8 minutes in the hair color aisle (twice as much as they spend shopping for hair care products!)—but only 50% of them will commit to purchasing a product.

Clairol MyShade is the first app of its kind that allows users to scan any permanent at-home hair coloring product and match it to the closest Clairol shade, allowing users to virtually try on any shade before buying. The technology in MyShade offers photo-realistic color results to show what your new shade will look like applied on your existing color, letting you try a new color before you commit.

With the goal of eliminating at-home hair color selection anxiety, MyShade features a hair advisor which zeroes in on the best hair color products tailored for your needs through a series of simple questions. It uses an artificially intelligent hair recommendation engine that features ModiFace patented hair coloration and shade matching technology to accurately depict your hair color line and starts the hair color from your photo to show the most realistic result —a first of its kind digital experience.

MyShade is available in the app store on iOS and Google Play—search for “MyShade” or click any of these links below to download.

iOS: https://itunes.apple.com/us/app/MyShade/id1169087986

Google Play: https://play.google.com/store/apps/details?id=com.modiface.clairol.myshade

You can purchase all reviewed and mentioned items on BeautyStat.com.

Will you give Clairol’s MyShade app a try?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Facebook, Twitter & Instagram @BeautyStat! #bstat

– Allycia Wilson, Editor in Chief

You can follow Allycia on Instagram and Twitter @lisalacquer