More than 45 years after launching as the first natural hair care brand, Herbal Essences introduces a new, more premium line of products that marries the best of nature with science. In addition to the unforgettable scents for which the brand is known, the NEW Herbal Essences collection features a revolutionary technology called bio:renew, a blend of signature natural ingredients that helps revive dull, lifeless hair with every wash. After 21 days of continued use, hair is completely transformed.
The core building block of bio:renew is the antioxidant Histidine. Similar to how a superfood works in the body, bio:renew purifies and protects hair from the inside out by trapping, neutralizing and removing the build-up of free radicals that wreak havoc on hair – caused by everyday factors such as pollution, coloring, sun exposure and even water.
The new nine-collection lineup of bio:renew-infused shampoo and conditioners, along with treatments and styling products, delivers smooth, soft hair that’s full of life with an indulgent scent. Each product is free of colorants, parabens and gluten, with a collection designed to address every hair type and need for healthy and gorgeous unforgettable hair. It’s nature that does beautiful things for your hair and your head.
Cosmetic Chemist Assessment:
I love the fact that Herbal Essences has upped their science game with the inclusion of the bio:renew technology which contains the amino acid, Histidine. It works to protect the hair from free radical damage. At the NYC launch event, I was able to see and feel the results on a model’s hair – so soft, shiny and the scent was so nice. -Ron Robinson, Cosmetic Chemist & Founder of BeautyStat.com
FEATURES & BENEFITS
- Herbal Essences Vitamin E & Cocoa Butter Collection formulated with bio:renew is designed to help restore strength and softness to hair with an intoxicating fragrance blend of black cherry, almond cream and spicy amber.
- Herbal Essences Coconut Milk Collection formulated with bio:renew is designed to deeply hydrate hair leaving it soft and silky. The collection features an intoxicating aroma of a white floral bouquet, uplifting coconut and vanilla.
- Herbal Essences Arabica Coffee Fruit Collection formulated with bio:renew gives hair the volume it needs with fragrances of crushed berries, caramel latte and patchouli.
- Herbal Essences Cucumber & Green Tea Collection gently cleanses hair and provides it with a lightweight moisture conditioning technology that restores hair for a beautiful finish. The collection features an evocative and refreshing scent mixture of green leaves, watery lily and clean amber.
- Herbal Essences Golden Moringa Oil Collection formulated with bio:renew is designed to give you sleek and glossy strands with a lingering scent of juicy orange, white floral bouquet and coconut water.
- Herbal Essences Argan Oil of Morocco Collection formulated with bio:renew is designed to repair hair for silkiness and shine with an aroma of fizzy citrus, exotic spice and lingering scent of creamy vanilla.
- Herbal Essences Passion Flower & Rice Milk Collection formulated with bio:renew is designed to provide deep nourishment for visibly healthier hair. Hair is refreshed with scents of juicy citrus, passion fruit and creamy orange blossom.
- The Herbal Essences Naked Collections formulated with bio:renew uses crystal clear technology for low lather formulas that gently cleanse without stripping hair’s moisture to reveal naturally beautiful hair:
- Herbal Essences Rosemary & Herbs Naked Moisture Collection has a balanced, moisture formula that gently cleans and conditions locks for clean, hydrated hair. The collection features a calming mix of scents compiled with herbs, clean mint and sandal wood.
- Herbal Essences White Grapefruit & Mosa Mint Naked Volume Collection has a balanced, energizing formula to build body and movement, leaving hair with more volume and a sweet minty fragrance of fresh squeezed citrus, clean mint and velvet peach.
Photos courtesy of Linda Farwell of www.FarwellPhotography.com
AVAILABILITY & PRICING
Find the collections at food, drug and mass retailers nationwide, $5.99 for each
You can purchase all reviewed and mentioned items on BeautyStat.com.
What do you think of the new collections from Herbal Essences? Which will you try first?
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