Over the summer, I attended an event hosted by Carmex to introduce their new look for the iconic 80-year-old brand. While consumers will still recognize the brand’s iconic yellow and red colors, the new packaging will feature softer, rounded edges and a new slightly curved logo that complements the rounded card shape. The updated look is complemented by the brand’s “Crafted for Comfort” seal.
The announcement coincides with the launch of NEW CARMEX COMFORT CARE Lip Balm, the brand’s first natural lip balm line formulated with Colloidal Oatmeal and cold pressed fruit oil to provide soothing, long-lasting moisture and pure hydration. Carmex Comfort Care Lip Balm will have its own unique look including softer color tones and a wider stick design.
“We are excited about the launch of Carmex Comfort Care Lip Balm and the unveiling of the new look,” explained Frank Simone, Vice President of Domestic Sales at Carma Laboratories, Inc. “We can’t wait to see the new packaging arrive at retail shelves and hope to over deliver on retailer expectations as we work to reinvigorate the Carmex brand.”
“Evolving the Carmex brand image is certainly a decision we took very seriously and design choices were validated extensively with consumer research,” added Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc. “Carmex has a very loyal consumer following and they have given the brand permission to evolve. We also expect that this evolution and future innovation will help attract new users to the Carmex brand.”
I have been using the Lip Balm everyday since I received samples, my favorite is the Mixed Berry flavor. Other flavors include Sugar Plum and Watermelon Blast. I keep them stashed in my bag as a quick touch up to moisturize my lips throughout the day. It leaves a little shine and a lot of hydration for lips, especially as the weather gets much colder.
Carmex Lip Care Products can be found at retailers nationwide. For more information, please visit: www.mycarmex.com.
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What do you think of the new look from Carmex?
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– Allycia Wilson, Editor in Chief | Follow Allycia on Instagram at @lisalacquer
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