In honor of Earth Day (April 22nd), Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and haircare, is proud to donate $50,000 to Recycle Across America™ (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. www.recycleacrossamerica.org. These funds will be used to create 65,000 standardized recycling labels to offer to select K-12 schools in the United States.
To commemorate the philanthropic success of Kiehl’s Limited Edition Label Art series by Friends of Kiehl’s, 100% of net profits up to $50,000 from the sixth Earth Day campaign will benefit Recycle Across America™.
“We started working with Recycle Across America in 2012 and have continued with them since. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program.
Since 2009, Kiehl’s has collected 1,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 2,000,000 this year!,” said Chris Salgardo, President, Kiehl’s USA.
The Limited Edition Rare Earth Deep Pore Cleansing Masque series features Earth-inspired designs by socially conscious influencers, depicting their vision of social responsibility. The mask is made with fairly-traded Amazonian white clay from the Marajo Island.
An ingredient found at the basin of Brazil’s Amazon River, white clay, also known as “magic earth,” is an ingredient known for its skin detoxification properties. 2014 partners include Ashley Judd and Anthony Mackie. To support the launch, celebrity photographer Laurie Lynn Stark will capture each personality in her unique style. Available at Kiehl’s stores on April 15th, or NOW at www.kiehls.com/earthdaymasques.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Will you be doing your part this Earth Day and picking up one of these masques?
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