Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Joico‘s Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis.

The Blonde Life Brightening Shampoo

The sulfate-free Brightening Shampoo lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair.

The Blonde Life Brightening Conditioner

Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.”Joico has teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over. Distribute a small amount evenly to freshly washed hair; allow to absorb for a full minute, then rinse.

The Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine

The Blonde Life Brightening Masque

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with this brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.

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