Inspired by the BB cream (Beauty Balm) trend in Asia, now L’Oréal introduces their very own all-in-one skincare solution. It illuminates, evens skin tone, perfects, corrects and moisturizes all in one step. Instead of simply covering up imperfections, I was told by the L’Oréal team at the launch that this multitasking formula also provides twenty-four hour hydration and SPF 15 protection against damaging UV rays.

I was able to sample this product at the L’Oréal Paris Summer Launches event for July 2012 — I think they have a lot of winners in the round-up, with this being one of them. A lot of brands have BB creams, yet this one provides more than some others do.

Key ingredients are vitamin B3 for skin brightening; vitamin CG, which is an active antioxidant to also help brighten the skin; pro-cysteine, an antioxidant that works to protect the skin against exposure to environmental aggressions; chestnut seed extract, to promote natural skin exfoliation and bismuth oxichloride, provides an immediate lightening effect. Please note there is a light, floral scent to this that I did not find overwhelming at all!

Available in Light and Medium, these will be available in mass, food and drug retailers for $16.99 nationwide beginning in July 2012.
– Nicole Gordon Levine

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