On July 19th Yves Saint Laurent is launching a limited edition palette that celebrates the power of Facebook and YSL fans alike. Devoted To Fans, a Pure Chromatic Eye Shadow Palette ($55.00), will consist of blue, gray and white shades in declaration of YSL’s “love” of their Facebook fans.
The Devoted to Fans palette is the first entirely exclusive digital product created for YSL Facebook fans. Only 1650 (worldwide) and only 500 (US) are available for YSL Facebook fans; VIP fans will also benefit from exclusive perks, privileges and services.
A word from Facebook:
Damien Vincent, Commercial Director of Facebook paid tribute to the YSL approach: “We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans. This is a fitting tribute to a vibrant and passionate demonstration that Yves Saint Laurent is a modern and dynamic brand that puts its consumers into the heart of its marketing strategy.”
I couldn’t agree with Mr. Vincent more. It’s brilliant marketing that applauds the FB fans in a way I have never seen before.
Become a fan of YSL on Facebook now for your chance to buy this palette here!
– Nicole Gordon Levine
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