Estée Lauder introduces new Pure Color Envy Matte Sculpting Lipstick – a collection created in collaboration with Estée Lauder spokesmodel and sought after supermodel, Joan Smalls. Stand out and be bold with shades and finishes handpicked by Joan and be the object of envy with the confidence of a supermodel!

“I love how matte lipsticks don’t look too overpowering or in-your-face, even if the color is bright,” the Puerto Rican supermodel explains of the “chic and sophisticated” effect of a gloss-free pout—an opinion that she was quick to share with the Estée Lauder product development team. “I’ve always liked how the colors in the Pure Color Lipstick line read on first swipe, without having to apply layer upon layer—which is a problem I often have, especially with my skin tone—so I asked, ‘Can we do this formula, but make it more matte?’” That simple conversation laid the groundwork for our new Pure Color Envy Matte Sculpting Lipstick, Smalls’ first creative collaboration with the brand.

Shades top to bottom: Irrepressible (#120), Decisive Poppy (#330), Desirous (#130).

Smalls provided inspiration for the 12 new shades, including a broad selection of reds, pinks, chocolatey browns and a dark burgundy that her over 1 million Instagram followers helped name.

There are no rules when it comes to makeup, she insists. “I believe in self expression,” Smalls explains, adding, “If you’re going to go for it , then go hard!”

Pure Color Envy Matte Sculpting Lipstick is now available at Estée Lauder counters nationwide and esteelauder.com for $30.00.

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