FORMULA X for Sephora – a massive 200 nail polish line — is launching in October! Such an unprecedented fingertip-fetish spectacle that is enough to catch anyone’s attention.
A nail swatch dream come true!
200 bold nail lacquers, topcoats and nail care lines will boast brilliant shine and extraordinary staying power.
Fusing art and science with imagination and play – the possibilities are ENDLESS with zero compromises! Exclusive only to Sephora, Formula X nail products will range from $10.50 – $32.00, available at Sephora/Sephora.com.
The System (8 product line, $10.50 – $32.00 each)
Nail Cleanser (Cleanse), Base Coat (Prime), Top Coat (Shine) and The System Kit (all-in-one manicure set which includes all three: Cleanse, Prime and Shine) with a FORMULA X shade of your choice. (my choice is the far-right nude shade: Invincible)
The Treatments (8 products $10.50 – $14 ea.)
Delete (Nail Color Remover), Strengthen (Nail Strengthener), Dry (Nail Drying Spray), Smooth (Nail Ridge Filler), Dry (Nail Drying Drops), Quench (Cuticle Oil), Hydrate (Nail Hydrator), and Erase (AHA Cuticle Cream).
Now, with 200 polishes, this was the hardest photo shoot I’ve done — as it was hard to keep track of all the shades. I was either chasing someone, or making sure none of the dolls removed a single bottle for their manicures before I captured my shots. It was fun though, as I got a personal and up-close look at EACH AND EVERY SHADE.
The Formula X press preview was held at The Glasshouses, NYC, and right upon getting off the elevator, I saw a huge X followed by the biggest merry-go-round of nail polishes: The Nail Bar.
Complimentary manicures were given, where we were able to select a color of our choice to take home. Nearly every gal fell in love with the gorgeous nude, cupcake-confetti polish called Demolition from THE XPLOSIVES line (nude lacquer with specs of blue, green and white confetti), which when applied over a nude base (I chose Invincible as my nude) looked stunning.
I felt INDESTRUCTIBLE with my Invincible + Demolition combo!
Fasten your seat belts and let’s take a look at this enormous and gorgeous nail lacquer collection:
The New Classics
Bold and brilliant shades, fast-drying patented formula infused with luminescent ingredients to enhance sheen and overall shine.
The New Neutrals
Elegant and brilliant shades set the trend for a new generation of neutrals. Fast-drying, great sheen and shine.
The Brilliants
Dazzling shades of disco ball-inspired multi-glitters that “WOW” with intense sparkles.
The Sparklers
Metallic glitter shades with a revolutionary Micro-Prismatic Reflex Technology (discovered in Germany) that takes sparkle to the next level, creating a 3-D effect. Great shimmer and glitter!
The Celestials
Sophistication meets luxe glitter and texture! A chic collection of lustrous metallics with shifting metallic micro-glitter that offers full coverage that dries with a unique concrete-like texture, resulting in a bold, matte finish.
The Superwatts
Macro-glitter shades, sheer jelly-powered nails with supreme shine and sparkle.
The Chromes
Rich, stunning, ultra-metallic shades. Just like dipping your nails in liquid metal!
The Translucents
Chic, sheer and shiny washes of color that showcase natural nails in the most
modern way.
The Holograms
Holographic, rainbow-reflecting lacquers that create multidimensional color magic. Formulated with glitter particles containing 3-D color that amplifies shades with an illusionary effect when in direct sunlight.
The Transformers
Transforming illusionary topcoats that layer over any nail color and transform your nail look into something completely new! Add dimension and texture by layering over your favorite nail shade.
The Lusters
Bold shades with out-of-this-world glitter lacquers that encrust your nails with full coverage, color-sealed sparkle; glitter particle size varies to give you a versatile compilation of finishes and effects.
The Xplosives
14 splatter topcoats (my fave!) for the next generation of graffiti nail art; combined with an eruption of matte confetti-glitter. Get the look of splatter nail art by layering it over bold colors, neutrals, jewel tones and neons. Truly a savvy substitute to the traditional top coat.
The Shifters
5 color-flip shades of crushed micro-sparkles in a metallic pigment that forms a kaleidoscope effect of colors. Coat your nails with spellbinding, shade-shifting duo-chrome shimmer.
The Electrics
11 shocking neon pearl and shimmer shades like you’ve never seen before! Sourced from rare neon pigments (discovered in Belgium), these ultra-bright shades dry matte, but turn glossy with a top coat. Tip: Use White Matter (opaque white) under any desired shade to add color intensity.
Who’s excited for this AMAZING nail collection that would make any nailaholic drool? WE sure are! Tell us which shades from which lines you can’t wait to try!
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Evelyn Lugo
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