This week NYC New York Color hosted an Instagram event to showcase and introduce the new Lovatics by Demi Lovato collection. (FYI – Lovatics are what she calls her millions of devoted fans). Demi has been the brand Ambassador for the cosmetics company since January 2015 and she could not be more excited to share her love of makeup with her fans. There are eight products altogether and – get this – they’re all under 5 bucks! Very affordable. And you can always count on NYC New York Color to deliver great quality for the price. The collection features: a versatile eyeshadow palette, lip-and-cheek stains, a mascara, and two brow pencils.
“I am so excited to share my first makeup line with N.Y.C. New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality”. –Demi
New York Color Lovatics Eyeshadow Palette in Natural, $4.99, available at Target. The warm tones are perfect for daytime and you can pump up the volume with the darker shades for a night out. This fashionably exclusive kit palette, with 12 nude shades, allows you to channel Demi’s fresh and cool side all while creating a look perfect for an adventure in Central Park. Your eyes will look naturally effortless.
New York Color Lovatics By Demi Lip & Cheek Tint in Cheeky Berry, $3.99, available at Target. This is such a pretty berry tint and last all day- no touch ups needed, ladies. And they set really fast.
New York Color Lovatics By Demi Lip & Cheek Tint in Cheeky Red, $3.99, available at Target.
New York Color Lovatics By Demi Lip & Cheek Tint in Cheeky Strawberry, $3.99, available at Target.
New York Color Lovatics By Demi Eyebrow Liner in Dark Brown, $1.99, available at Walmart. Keep your brow game strong with these pencils and their attached brushes.
New York Color Lovatics By Demi Eyebrow Liner in Medium Brown, $1.99, available at Walmart.
New York Color Lovatics By Demi Mascara in Black, $4.99, available at Walmart. This mascara has dual fibers to pick up every last hair — plus beeswax and carnauba wax to make them look longer and thicker.
You can purchase all reviewed and mentioned items on BeautyStat.com.
Are you excited about this collab with Demi Lovato?
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– Allycia Wilson, Managing Editor
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