This may well be the decade of the bristle. Or the decade of the eye lash – you decide. From Latisse to Clinique’s Supercurl Mascara which I stash under my bed at night in case some one decides to rob me, I’ve tried countless lash lifters.

Another one looms on the horizon, and it’s Smashbox Hyperlash Mascara, which is exclusive to Ulta.com until March 31st. It has a plastic bristle, and promises to deposit the good stuff evenly over your lashes. It is supposed to “lift, lengthen, volumize and define” like no tomorrow.

Oh, that might create some serious wand-erlust, what says you?