Photography By Jon Gurinsky For Aveda
Jon Reyman for Aveda created a simple, just-woke-up style for the Charlotte Ronson Spring/Summer 2013 fashion show. “This is carefree hair,” said Reyman. “Effortless, natural texture paired with a matte finish make for a pretty and pure expression.” The inspiration behind Charlotte Ronson’s Spring/Summer ’13 Collection is a mix between classical meets street, “My inspiration was a young girl, living in eighties New York City,” said Ronson. Having “romantic, aquatic and sporty elements.” Reyman wanted to complement Charlotte’s spring/summer collection by having the right balance between straight and wavy, clean and dirty hair. Read on to find out which Aveda hair products were used to get this look at home and check out some behind-the-scenes footage of the show:
1) Prep hair by spritzing lightly with Aveda Pure Abundance Style-Prep ($24.00) and blowdry with fingers or a brush, parting in the middle.
Photography By Jon Gurinsky For Aveda
Photography By Jon Gurinsky For Aveda
2) Follow with an all-over light mist of Aveda Control Force Firm Hold Hair Spray ($26.00) and rake through with fingers.
3) Beginning at the front and working backwards, divide hair into one-inch horizontal slices, rolling each section around two fingers as if to create a loose pin curl.
Photography By Jon Gurinsky For Aveda
4) Press the curl with a flat iron for just a few seconds, then release to let hair fall into easy, relaxed bends.
5) Rake through with fingers to create unaffected texture, finishing with a mist of Aveda Control Force Firm Hold Hair Spray if needed.
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