TopShop to Launch its Own Cosmetics Line

Well, it really was bound to happen. With American Apparel launching their own line of nail lacquers to Target and Walmart expanding their beauty offerings, you knew it wouldn’t be long since the fashion-forward Kate Moss-inspired clothing store TopShop started offering cosmetics.

The news broke in today’s edition of WWD, and in a nutshell, the beauty offerings will come in two varieties: a core line (97 skus), and a seasonally inspired line.

TopShop Cosmetics Line

The pencil line etchings on the outerwear of the packaging gives you a doodled version of the contents inside. So Le Petit Prince and kids books in a way, where there’s a certain glamor to the naivete of the packaging.

TopShop Cosmetics Line

There will be augmentation of the TopShop Cosmetics core line, and there’s a lot of nods to the clothing line colors. For example there’s a cement-colored nail polish shade called The Big Smoke that pays hommage to the smoky leather used for some of the shoes. Prices will range from $8 (for an eye pencil) to say, $20 for the Skin Tint.

These will be available globally in May 2010.

– Charu Suri

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