Ever look into your makeup bag and think something is missing, or think “How did I use that much of this? It’s brand new!” Well, over the past few years men across the globe have gained a solid interest in looking better. Not only are they interested in grooming and skincare, but they are consulting their wives, girlfriends and friends to find something… different.
Oh yes, Angelina. Brad so stole your concealer this morning!
It’s a known fact: male celebrities, news anchors and media moguls have makeup artists apply product on their face. New technology brought HD cameras, and when Brad Pitt is next to Angelina Jolie, you better believe Mr. Dream Boat is using makeup. Same goes for George Clooney, aka Mr. Dream Yacht, who has product on his face at every event or movie he participates in.
George looks good. A little too good!
But this trend is extending to the everyday man who cares about his appearance. With a competitive job market, late nights out, and a never ending quest to look good, men are turning to makeup. Large makeup houses are slowly releasing products like tinted moisturizers for men — the gateway products for full-blown male makeup.
One specific Canadian company, Man Up (www.manuptoday.ca), is already selling products that women might mistake for their own!
Created by a student entrepreneur, Man Up was founded in 2010 when CEO Andrew had to face his prom with acne scattered across his face. The story behind the brand resulted when Andrew couldn’t find a male solution to his problem. He had to “Man Up” while his mother applied her makeup products to his face.
Man Up sells male makeup, natural and organic skincare and pure oil fragrances. To find out what the difference was between male and female makeup Andrew said,
“Man Up products are made for men – they are designed to be used differently than traditional female cosmetics. They are practical solutions to make any man look better, without anyone else knowing why.”
The Man Up Team says the products are indictable to others, yet allow any man to put their best face forward. Man Up has video tutorials that will show any man (or woman) how to apply every product.
Want a simple 3-step product guide to get your man to Man Up?
1. Man Up No-Shine ($30.00 CAD) – Eliminates shine and removes any excess oil
2. Man Up Under Eye Treatment ($40.00 CAD) – De-puffs and reduces under eye bags
3. Man Up Cover Up Stick ($24.00 CAD) — Covers up any unwanted blemishes or under eye circles.
These three staples will do the trick, making it quick and easy!
Would any of you lovely ladies buy Man Up products for your guys? Or, would you try it yourself? Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
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